While Patrick Mahomes continues to command attention as the face of the Kansas City Chiefs, his wife, Brittany Mahomes, has been quietly establishing herself as a significant figure in the sports and lifestyle business world.
The former professional soccer player has secured relationships with Adidas, Abercrombie & Fitch, Divi and other recognizable brands, expanding her commercial opportunities beyond the NFL audience.
Patrick Mahomes coaches Bronze in the pouring rain as Brittany calls him “Dad of the year”
Although those companies operate in industries worth billions of dollars, the financial details of Brittany's individual agreements remain private.
Nevertheless, her growing list of partnerships illustrates how she has turned her public profile, athletic experience and interest in wellness into a business career.
Brittany strengthens position in fashion and beauty
Brittany's fashion partnerships include Abercrombie & Fitch, which began working with her in November 2025, and Adidas, another major company associated with her commercial activities.
Her relationship with athletic apparel brand Vitality has also included a collection inspired by her daughter, Sterling Skye, bringing a personal element to her work.
Other collaborations include Alo Yoga and Alani Nu, with the latter connecting Brittany's fitness-focused image to energy drinks and lifestyle marketing.
However, one of her more recent commercial developments came through Divi, the haircare company founded by entrepreneur Dani Austin.
"Two is better than one…," Austin wrote on Instagram when announcing their partnership, introducing Brittany to the brand's customers.
Divi subsequently promoted the collaboration with the message: "Here because we've been there, Growth Care™ for every step of your hair journey."
The partnership adds another dimension to Brittany's commercial portfolio, complementing her existing relationships with fashion, sportswear and fitness brands.
Kansas City Current provides another business opportunity
Brittany's involvement in business extends beyond traditional sponsorship agreements through her ownership stake in Kansas City Current, the National Women's Soccer League franchise.
The investment connects directly to her background in soccer and her longstanding interest in creating opportunities for female athletes.
Patrick joined the club's ownership group in 2023, acknowledging Brittany's role in helping establish the organization.
"I am thankful for the chance to join my wife as part of the Kansas City Current's ownership team," the Chiefs quarterback said.
"Brittany and the Longs have done an incredible job building a world-class organization. I am excited to join another championship-caliber club as it continues to make history."
Brittany welcomed the development, explaining that her husband had already been closely involved in supporting the team.
"We are so thrilled to make this a family affair and have Patrick join as an owner," she said.
Brittany expands influence beyond Patrick's NFL career
The businesswoman's other partnerships include WHOOP, a company specializing in wearable fitness technology, and CommunityAmerica Credit Union, where she has appeared in promotional campaigns alongside Patrick.
Her appearance in Sports Illustrated Swimsuit also introduced her to a broader audience, strengthening her position in the fashion and lifestyle industries.
While the actual value of her endorsement agreements hasn't been publicly established, Brittany's partnerships demonstrate the commercial opportunities available through her increasingly recognizable profile.
Her combination of brand collaborations and professional sports ownership provides several opportunities for long-term growth independent of Patrick's football career.
Rather than relying solely on her husband's NFL success, Brittany has developed interests spanning multiple industries, with women's sports remaining an important part of her business ambitions.