Travellers from ASEAN and South Asia can claim shopping, dining, hotel and lifestyle privileges worth between 500 and 2,000 baht at more than 50 partners across Thailand, under the third edition of the Tourism Authority of Thailand’s (TAT) ASEAN India+ Shoppers in Thailand 2026 campaign.
Announced in Bangkok on October 15, 2026, the campaign runs from September to November under the concept “MORE VALUE. MORE THAILAND.”, with discounts, vouchers, gifts and exclusive offers available at department stores, shopping centres, restaurants, hotels and Thai brands nationwide. Tourists can take part until November 28, 2026.
TAT is targeting 30,000 participating tourists, at least 10 million campaign exposures and no less than 244 million baht in tourism revenue. The 2024 and 2025 editions generated combined tourism revenue of more than 81 million baht.
How to claim the offers
Visitors scan a campaign QR code or visit aseanindiashoppers.com to register, select their preferred offers and redeem them with participating businesses. Staff are on hand at campaign locations to guide travellers through registration and redemption.
Offers are promoted through partner websites, social media and digital displays, alongside on-ground activities at airports, in Pratunam and in major shopping districts.
Partners include King Power International, X8, Central and Robinson department stores under Central Group, Centara Hotels and Resorts, The Mall Group, Siam Paragon, Siam Piwat, ICONSIAM, One Bangkok, MBK Center, Asiatique The Riverfront Destination, Jungceylon Shopping Center, Lotus’s, Krung Thong Plaza, True | dtac 5G, MAMA, Mont Fleur, Erb, Malee, Propoliz, Siang Pure, Pumpui, Jula’s Herb, G Sure Plus, Kornthai, ZARE, StrackYum and Ginger Farm Kitchen.
New South Asian markets
This year’s edition extends beyond the established ASEAN and Indian markets to target travellers from Pakistan, Sri Lanka and Bangladesh, which TAT says have potential for shopping and lifestyle tourism. The campaign also aims to encourage repeat visits and create business opportunities for retailers, hospitality operators, Thai product manufacturers and SMEs.
“ASEAN and South Asia are key markets for Thailand, with strong travel connections, demand for Thai products and potential for repeat visits. ASEAN India+ Shoppers in Thailand 2026 is designed to turn awareness into travel, spending and return visits,” said Parichat Boonclai, TAT deputy governor for marketing communications.
“Under our Value over Volume approach, we are working with partners to increase visitor spending and distribute tourism income more widely among Thai brands, SMEs and local businesses, ensuring greater value for travellers and the Thai tourism economy.”
Shopping and arrivals
TAT’s 2025 international tourist behaviour survey found that 91.05% of international visitors shopped during their trips, with shopping expenditure up 21.04%. Popular purchases included clothing, souvenirs, Thai food products, cosmetics and fragrances.
ASEAN and India accounted for more than 8.45 million arrivals to Thailand so far in 2026. Between January 1 and September 30, Thailand recorded 23.4 million international arrivals and more than 153.96 million domestic trips, generating approximately 2.04 trillion baht. TAT forecasts 33 million international arrivals and 2.65 trillion baht in total tourism revenue by the end of the year.
Press release
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