It's a classic tale: You open Instagram for a break, and 20 minutes later, you’re caught up on three arguments, worried about something you hadn't heard of til this morning, and wondering why you picked up your phone in the first place.
Then a video of a puppy appears, and for a few seconds, things improve. Or at least they feel that way. That kind of detour has a name: bloomscrolling.
Bloomscrolling is defined as actively seeking out uplifting, calming, or inspiring content (nature footage, funny clips, stories of people helping one another, etc.) instead of letting one distressing post lead to the next (otherwise known as doomscrolling).
Think of it as opening an app with a positive destination. Maybe you want underwater footage of an Australian coral reef, an artist’s process, or the latest update from someone whose elderly dog has a devoted following. Whatever the subject, you’re choosing something you enjoy rather than waiting to see what turns up.
And you don’t have to abandon the news to make room for this type of content. As neuropsychologist Sanam Hafeez told Real Simple, "[Bloomscrolling] does not mean pretending that bad things are not happening or completely avoiding the news."
"It is more about creating a healthier balance so that everything you see online is not making you feel anxious, angry, or overwhelmed," she says.
Now, bloomscrolling might feel like an obvious improvement over reading a comment-section fight. But some researchers have tested what looking at this type of content actually does.
A 2021 study recruited 30 young adults to view images of natural and built environments for three minutes each. Participants reported feeling more comfortable and relaxed after the nature images, although there was no significant difference in vigor.
And the effects go beyond nature. In a 2012 paper published in PLOS One, researchers in Japan conducted three experiments examining how viewing cute images affected subsequent task performance. In the first two, participants who looked at puppies and kittens showed greater improvements on tasks involving dexterity or visual searching than those who viewed adult dogs and cats.
Now your favorite kitten account may not fix your productivity, but the findings suggest those pictures can do more than make you smile. And neither study tested an endlessly refreshing social feed. But these findings help explain why certain images might make a pleasant break.
How to try bloomscrolling without losing another hour
You don’t need to overhaul your entire feed to try bloomscrolling. Start with a few deliberate choices about what you watch and when you stop.
There are many kinds of bloomscrolling videos, such as a painting tutorial, a funny sketch, or a recipe you’re excited to try. My advice is to think of something you usually find relaxing and give your scrolling a purpose beyond seeing what comes next.
Need a starting point? On TikTok, Cecilia Blomdahl (@sejsejlija) shares life on Svalbard, with Arctic scenery, cabin routines, and appearances from her dog, Grim. For something more upbeat, Mashable 101 honoree Alexis Nikole Nelson (@alexisnikole) brings infectious enthusiasm to finding and cooking edible plants. And if you want to keep up with the world while giving the doom a rest, Sam Bentley (@sambentley) shares positive news, including environmental progress. (See our Mashable 101 Social Good Innovators here for more of these content creators.)
Start with whatever draws you in. Follow accounts you look forward to seeing, and mute or unfollow those that regularly leave you feeling drained. You can also mark content as "not interested" to help curate your feed. But pay attention to your own reaction: Even an account full of beautiful homes or impressive workouts might leave you feeling worse.
Another important part of bloomscrolling? Setting a time limit for yourself. Even positive content can become distracting or mentally draining when scrolling goes on too long. A feed full of puppies still has no natural ending. A device like a Brick, a favorite among Mashable editors, can help you spend less time on your feeds.
After you've bloomscrolled for a bit, try bringing some of that inspiration into your real life. Make the recipe, get out your sketchbook, spend time in nature, or send a funny clip to a friend you’ve been meaning to catch up with.
Sometimes, the best outcome of a good scroll is finding a reason to put your phone down.