Jollibee brought smiles to locals and tourists during the MassKara Festival 2026, joining Bacolod City’s much-anticipated celebration through activities in stores, at the airport and seaport, and along the city’s vibrant streets.
“MassKara celebrates the joyful spirit of Bacolod. At Jollibee, we’re happy to be part of this celebration by creating joyful moments for families, welcoming visitors, and bringing people together through shared experiences,” said Dorothy Dee-Ching, vice president for marketing of Jollibee Philippines.
As part of its festival activities, the brand hosted a media and creators’ day, bringing together Bacolodnon’s media and digital content creators for a special opportunity to connect with the brand and celebrate the city’s vibrant festival spirit, and underscore the role of local storytellers in sharing MassKara’s excitement and joy with fellow Filipinos.
Across the city, joy was shared in different ways, connecting with residents, families, and travelers as they came together to celebrate, as Jollitown Crew interacted with children and family festival-goers.
Through #JolliMassKara2026, Jollibee celebrated alongside the people of Bacolod, sharing in the laughter, connections, and joyful experiences that make the City of Smiles a special place to celebrate.