Sauce leads Rs 10 Cr seed round in lab-grown diamond jewellery brand So/Facet

So/Facet, a lab-grown diamond jewellery brand, has raised Rs 10 crore in a seed funding round led by Sauce. The round also saw participation from Mokobara co-founders Sangeet Agrawal and Navin Parwal, the Chona family office, Kedar Lele, and Devaiah Bopanna, co-founder of Moonshot.

The proceeds will be used for brand building, design, technology, hiring and an omnichannel rollout, So/Facet said in a press release.

Co-founded this year by former Unilever leaders Aarushi Agrawal Naulakha and Abhishek Naulakha, So/Facet offers in-house designs featuring IGI-certified lab-grown diamonds. The brand plans to launch online in November 2026, followed by premium retail stores.

Its six launch collections feature lab-grown diamonds in different cuts and contemporary designs. So/Me offers shapes such as stars and butterflies, while So/Pop combines diamonds with colourful, stackable enamel charms. So/Icon focuses on sculptural jewellery designs.

The company is also developing an omnichannel model that will integrate digital and physical touchpoints for jewellery discovery, purchases and upgrades. It has built a pre-launch waitlist of more than 200 potential customers, according to the company.

In the lab-grown diamond jewellery segment, Aukera raised Rs 90 crore in debt funding from Alteria Capital in July this year, following a $15 million equity round led by Peak XV Partners. Limelight Lab Grown Diamonds raised Rs 275 crore in July to strengthen its vertical integration, manufacturing and retail expansion.

Meanwhile, Onya secured Rs 5.5 crore in pre-seed funding led by Zeropearl VC last year. GIVA raised Rs 530 crore in June 2025, with plans to expand its lab-grown diamond jewellery offerings alongside its broader jewellery business.

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