Universal childcare is set to be a 2028 presidential test

In late September, Democratic Rep. Ro Khanna of California introduced the Free Child Care for America Act, an $80 billion-a-year proposal to make childcare free for nearly every family with kids under six. The bill would let families choose between sending their child to a daycare center, having a relative, friend, or neighbor paid a living wage to care for them, or taking a $1,000 monthly stipend to keep the child home for the first three years. It comes from a lawmaker who openly says he’s considering a run for president. “I want 2028 to be a big-ideas primary,” Khanna told ABC. “A contest on who’s going to have ideas of the future that meet the moment.”

Khanna’s is not the only big Democratic childcare proposal released in the last few months. In July, Project 2029 — a group of liberal policy experts developing an agenda for the next Democratic administration — proposed something similar to Khanna’s plan: giving families a choice between free daycare and $1,000 a month to provide care at home or pay a trusted caregiver. The group estimates that would cost about $200 billion annually. Third Way, a centrist Democratic think tank, unveiled its own universal childcare pitch, guaranteeing every family at least three affordable options within a 15-minute drive of home or work by expanding home-based, infant, and after-hours care, and leveraging employers as partners. 

Early childhood policy is quickly becoming a defining issue for 2028 hopefuls. On the right, Vice President JD Vance has staked out an early and controversial position, to pay married stay-at-home parents roughly $9,000 per child annually using existing federal childcare funds. On the left, Rep. Alexandria Ocasio-Cortez is spearheading a new House working group to develop a federal childcare plan. Kentucky Gov. Andy Beshear has been pushing free pre-K for all 4-year-olds, something California Gov. Gavin Newsom has already enacted in his state. And New York City Mayor Zohran Mamdani, who can’t run for president but is widely seen as an influential voice in the party’s future, has made universal childcare one of the top goals of his administration.

Michelle Lujan Grisham, the Democratic governor of New Mexico, recently told Semafor that any politician seeking to run for president in 2028 “absolutely should” run on universal childcare proposals. Last year New Mexico became the first state to offer free childcare to families regardless of income. Her advice echoed David Plouffe, a Democratic strategist who managed Barack Obama’s 2008 campaign, who said that universal childcare should be in the Democrats’ 2028 party platform.

This new wave of enthusiasm marks a pivot for an idea that has long been seen as a distant pipe dream in American politics. It wasn’t always that way: When women filled factories during World War II, the federal government funded thousands of daycare centers to watch their kids. In 1971, Congress actually passed a bipartisan childcare bill, though President Richard Nixon vetoed it, saying it would weaken the family. In the 50 years since, Washington lawmakers have focused their energies on other big battles, offering little on childcare beyond subsidies for some low-income families. Over that time, the US has fallen out of step with nearly all its peer nations around the world, which help parents pay for childcare, on top of offering paid parental leave after birth.

It’s not hard to understand why the idea is finally getting a serious look in the US. With voters citing affordability as a top concern, politicians are looking for ways they can bring down costs facing families. After paying rent or a mortgage, childcare often stands as many parents’ biggest monthly expense. Businesses have started to care too, as access to reliable care affects both people’s ability to hold down jobs and businesses’ ability to attract and retain workers. It’s why organizations like the Chamber of Commerce have taken up the issue and why red, blue, and purple states alike have been elevating childcare in recent years.

In Congress and in the Democratic campaign world, there’s a strong sense that childcare, long overshadowed by climate, infrastructure, voting rights, and health care, is now at the front of the line should Democrats regain power. Insiders credit both donor influence and a feeling that childcare advocates have duly waited their turn.

But as Democrats begin jockeying for 2028 and universal childcare becomes a rallying cry, it’s also become clear that there’s a big unanswered question at the heart of the politicking: No one yet agrees on what “universal childcare” actually means. Does it refer to care that’s totally free, or just affordable? Is it for everyone, like public school, or targeted at families below an income line? Does it start at birth, and include parents who stay home? Are employers involved, or neighbors and grandparents? 

The answers will determine who benefits, how much it costs, and whether the party’s next big promise to families is one it can actually keep.

What is universal childcare?

When I asked Rep. Khanna how he defines universal childcare, he said that it means “childcare should be free” and that families should have flexibility and choice of how to get that care. Workers, he added, should also be paid a living wage in a universal childcare system. 

Later, he described the vision for universal childcare as a public good, akin to public school. “From the time a child is born to the time they’re finished college,” he argued, America has the wealth to provide for kids’ education and development. 

Others, however, are defining the idea differently. Linda Smith, who leads Child Care Trust, a national policy think tank, helped design the military’s well-regarded childcare system and oversaw federal early childhood programs under Obama. Earlier this summer, she released a framework for universal childcare that emphasized it does not inherently mean free care.

Smith says she wrote it after realizing that even the legislative staffers drafting childcare bills didn’t mean the same thing by the term. “After some candid conversations with congressional staff this summer working on child care policy, it became clear that there are many interpretations of ‘universal child care,’” she wrote on LinkedIn. “If we can’t agree on what the term means, we can’t build durable policy around it.”

She argues the “universal childcare” slogan tends to blur three separate goals: universal access, universal affordability, and universal free care. To Smith, the urgent priority is access. Her vision for universal childcare policy would be a system where all families have access to “affordable, high-quality options” that reflect their needs. Her organization estimates that about 4.2 million children under six with all available parents in the workforce lack a childcare slot within a reasonable distance of home, and she warns that cutting costs without adding new supply could worsen shortages and leave families without available options.

Her answer is a mix of building more supply and sharing the cost. She recommends families paying what they can and employers and government covering the rest. Spreading the cost across several payers, she argues, is likelier to sustain the full mix of care families actually use — including home-based care — than leaning on government or parents alone.

Chris Herbst, a childcare policy expert and professor at Arizona State University, told me he agrees with Smith that there’s no consensus regarding what universal childcare means today. Even in New Mexico, he pointed out, which is regularly touted as an example of universal childcare, a light work requirement exists for families to be eligible. “These are fluid definitions, and as such they are a bit up for grabs at the moment,” Herbst said. 

His own view is that a universal childcare system should make the subsidy easy to get and be guaranteed by law, so eligible families get it automatically instead of landing on waitlists when funding runs short.

Another childcare expert, Elliot Haspel, has embraced a definition closer to Khanna and Sen. Elizabeth Warren, arguing that universal childcare means all families can easily secure the type of care they want, and pay no fees to do so. He acknowledged, though, that many things can be called “universal” and be technically correct. “The ambiguity of the term is both what lends it rhetorical power and what can present a major weakness,” he writes.

Some states are adding benefits — but avoiding “universal”

With federal childcare legislation stalled, many states have spent the past few years trying to patch the system themselves. Some states are investing in making care cheaper for families, others in paying childcare workers more, and most in trying to get more providers to open their doors.

The National Conference of State Legislatures has also aimed to get involved. Over the course of a year and a half, state lawmakers across 13 states worked together to hash out a bipartisan policy framework for strengthening childcare systems, a rare cross-party effort on the issue. The NCSL report, released this past summer, steers clear of the term “universal childcare,” but does describe state systems under strain and concludes that incremental fixes alone are unlikely to solve it. The lawmakers stressed there is no one-size-fits-all solution and offered a menu of options organized around seven priorities, from expanding access to investing in the childcare workforce.

In interviews with the working group’s two co-chairs, I asked why their cohort stayed away from the “universal” language. Jim Burgin, a Republican state senator from North Carolina, told me he doesn’t find it to be a helpful term because it could conjure up the image of public schools, which are mandatory and government-run. “I don’t like the term,” he said. “I think we ought to have safe, affordable childcare available to everybody and I don’t want everybody to immediately think we’re setting up government indoctrinated childcare…a lot of people would just push back from that.”

The Democratic co-chair, Washington state Sen. Claire Wilson, said her hesitation was more about precision. “When you say ‘universal’, I think that alone is a question about what do we mean by universal?” she said. In Washington, she explained, it means care open to all families regardless of income, employment status, or immigration status, “but for other states, universal may mean something different.”

Where the public stands

Polling suggests Americans do want to see lawmakers take action on childcare, even if it’s not voters’ top priority when asked to rank among different issue areas. An AP-NORC poll from last year found about three-quarters of Americans say childcare is a “major problem,” and majorities across both parties backed federally funded “free or low-cost” daycare. More recently, YouGov and the 19th News found 52 percent of Americans think the federal government should increase its spending on childcare.

The evidence that most Americans want childcare to be free rather than affordable is less clear. The recent YouGov/19th News found about 40 percent of Americans think parents and government should share in the cost of daycare, compared to 21 percent who thought the government should pay the full cost, and 26 percent who thought parents should cover it all.

A recent New America survey found similar results. When asked if K–12 public education should be a free, taxpayer-funded right, 60 percent of respondents agreed. But only 38 percent said the same of childcare. And among those who “somewhat” or “strongly agree” that childcare should be offered to families for free, paid by taxes, and considered a right, only 31 percent of independents agreed, and just 23 percent of Republicans.

Lena Bilik, a childcare researcher at the Roosevelt Institute, a progressive think tank, told me she thinks public opinion will shift more in favor of free universal childcare when public programs can demonstrate a track record of success, as the country saw with Social Security and more recently the Affordable Care Act. “If we build high-quality public goods that work, I think that with time that problem solves itself,” she said. “But they have to be well-resourced.”

The politics ahead

While states like New Mexico, Vermont, and Connecticut have taken major steps in recent years to expand access to affordable childcare, Bilik of the Roosevelt Institute said even those places vary in how explicitly they pursue the goal of universal childcare, or define it.

The last time Democrats went big on childcare, via the Build Back Better Act, they failed. The bill packaged much of the Democratic agenda into one piece of legislation — climate, healthcare, housing — with childcare bundled alongside paid family leave, elder care, universal preschool, and an expanded child tax credit. It collapsed in late 2021 after talks with West Virginia Sen. Joe Manchin fell apart. 

When I interviewed lawmakers, advocates, funders, congressional aides, and policy experts in 2024 about what lessons they drew from that experience, I found the field divided over strategy. Childcare never got a vote of its own, and the argument ever since has been whether it should have been pulled out and pursued separately. Some argued activists should have narrowed their focus to one or two care priorities. Others saw that critique as premature capitulation, a sign of a limiting “scarcity mentality.” Many of those advocates emphasized that they had come very close to passing everything, losing in the Senate by a single vote, and pointed to the climate movement, which took decades of sustained organizing and spending to win major federal legislation. Care advocates, they said, just needed to keep pushing.

Two years later, the consensus view among Congressional Democrats and national childcare advocates has shifted, with far more now saying what’s needed first and foremost are “big and bold” solutions that the party can run on — even bigger than the ideas laid out in the Build Back Better Act.

Sen. Elizabeth Warren argued this year that childcare failed in Build Back Better because not enough Democrats were “willing to fight for it” and because the $400 billion proposed spending package for childcare and universal pre-K wasn’t nearly big enough. It was “an exercise in how weak and ineffective we could make the childcare program and still call it childcare,” she said. 

Bilik has watched the same change from the research side. The coalition she works with, she told me, has moved away from programs that help only families below a certain income. “What I’m excited about is that we’ve gotten more ambitious with our proposals across the board since Build Back Better,” she said. “We’re finally having conversations about whether implementing something halfway will cause more problems than solutions, so I think the field has moved really far towards being open to a true public program.” 

These sentiments are reflected in the recently released Khanna bill, the Project 2029 proposal, and comments over the summer from Democratic Rep. Sara Jacobs, who said free childcare for all should be at the top of the House’s legislative agenda if Democrats take control after the midterms. 

How that vision translates into legislation remains an open question. Some advocates I talked to for this story, who spoke off the record to describe private coalition conversations candidly, said they worried their allies were going to make the same mistake of over-promising and then failing to prioritize goals when faced with tough budget realities. Should Democrats take power, leaders will also face pressure to restore Medicaid and SNAP funding, expand ACA subsidies, and address housing costs, all while large federal deficits make new spending harder to finance.

Khanna told me his proposals could be funded by shifting priorities away from increased military spending, particularly the $200 billion increase in the Pentagon budget and the war with Iran. The Project 2029 proposal suggests financing through raising the corporate tax rate, repealing the pass-through business tax deduction, and reforming estate taxes and the “stepped-up basis” tax break on inherited assets. Third Way would also fund its plan partly through a corporate tax increase. But those same dollars could be claimed by other Democratic priorities, which means childcare advocates may end up competing for them.

“Everyone is excited to put out the biggest idea, but there’s no real conversation about how to get there, and I feel like that’s the frustration, where ‘how to get there’ just means electing Democrats and demonizing any incremental progress,” one advocate told me. “That is not a strategy.” 

For now, think tanks, presidential hopefuls, and congressional working groups are testing the waters, floating ideas that meet families where they are and, in some cases, go further than what voters say they want. The practical details are unlikely to get settled once the 2028 race is fully underway. If a Democrat wins, the window will narrow further, with unresolved details colliding with other priorities in the first months of a new administration.

“Universal childcare” may remain an amorphous term, meaning free care to one politician, shared costs to another, and a menu of state options to lawmakers who avoid the word altogether. But all of us voters should expect to hear much more of it.

This work was supported by a grant from the Bainum Family Foundation. Vox Media had full discretion over the content of this reporting.