French retail giant Carrefour is set to begin operations in select Addis Ababa locations within two weeks, as the rebranding of Queens Supermarket branches progresses rapidly, Capital has learned.
This launch follows a franchise and supply agreement signed in January this year between Carrefour and Queens Supermarket, which is part of MIDROC Investment Group.
Sources close to the issue told Capital that 15 Queens Supermarket branches in Addis Ababa, Adama, Dessie, and other cities are currently being converted to the Carrefour brand.
Capital observed during visits to some Queens Supermarket branches that entrances, exits, and other interior and exterior areas were being renovated to reflect Carrefour’s branding.
Additionally, three new Carrefour supermarkets are under construction in Addis Ababa, with planned locations at Piazza Arada Mall, Millennium Hall in Bole, and Mohammedia Village in Sarbet.
MIDROC also intends to expand its Carrefour network to 31 supermarkets by the United Nations Climate Change Conference COP32.
Currently, MIDROC is hosting “MIDROC Week” at Meskel Square, a week-long exhibition where it has announced the availability of Carrefour products to consumers.
“Carrefour products are now available at MIDROC Week at Meskel Square! Visit us, explore our wide range of products and enjoy a whole new unique shopping experience,” the company posted on social media.
Carrefour’s entry into the Ethiopian market was first announced in January 2026 as part of its partnership with MIDROC Investment Group.
Beyond retail, this partnership is anticipated to facilitate the entry of Ethiopian products, such as coffee, tea, spices, flowers, and fresh fruit, into Carrefour’s global retail network.
Carrefour operates over 15,000 stores in more than 40 countries, reporting sales exceeding €91 billion in 2025. The company also runs supermarkets and hypermarkets in several African markets, including Kenya and Uganda.