Despite consistent complaints about a tough economy, it turns out that Canadians are more than willing to open their wallets for a little exclusive content.
According to the OnlyFans Wrapped 2026 report from OnlyFinder, Canadians spent a whopping $170.2 million on the platform over the past year. That’s a 16.2 per cent increase from the previous year, more than double the global growth rate of 7.6 per cent.
The amount is also enough to be one small Oceania nation’s total gross domestic product (GDP).
OnlyFinder, an independent search tool unaffiliated with OnlyFans, used search and traffic data to model consumer spending across the platform. Its geographic estimates are based on data and anchored to revenue figures reported by OnlyFans’ parent company, the U.K.-based Fenix International.
Many of us are quick to assume the platform only promotes pornography, which is sort of fair.
“On OnlyFans, adult content and adult searches are well over 50 per cent of total platform usage. So the reputation that OnlyFans skews more towards adult content is accurate,” OnlyFinder CEO Max Anderson tells Daily Hive.
Still, the platform also hosts creators in non-adult niches, including fitness and food, alongside celebrities offering fans exclusive access to their lives — all for a few bucks, of course.
According to the report, those customers aren’t just paying for a monthly subscription.
“There is a broad misconception that the primary form of commerce on the platform is monthly subscriptions,” says Anderson.
Tips and pay-per-view purchases accounted for 73 per cent of OnlyFans spending so far this year, up from 67 per cent last year.
In other words, the bulk of the money isn’t necessarily going toward access to a creator’s page. It’s going toward individual interactions and custom content made in response to a fan’s specific request. Flirty feet pics from an Australian model, a 20-minute air fryer recipe from an American soap opera star, you name it.
Anderson says these service-based transactions now account for nearly three-quarters of spending in Canada, suggesting OnlyFans has evolved beyond the traditional subscription model.
He believes loneliness and the desire for personal connection are major drivers behind this astronomical spending, and that feeling of receiving individual attention from someone they admire or follow is worth every penny.
“Fans in Canada will tip $50 just for the creator to chat with them for 15 mins,” Anderson says of the platform, which he believes is better understood as more of a “gig economy platform” than anything else.
Toronto led the Canadian cities in total OnlyFans spending, with an estimated $20.6 million spent on the platform this year.
Vancouver ranked higher globally for spending relative to its adult population, but recorded a total of $5.5 million in the end.
Meanwhile, Montreal saw the fastest year-over-year growth, with spending climbing 37.11 per cent to reach $11.5 million so far in 2026.
Another major Canadian city, Calgary, reportedly spent $7.8 million on OnlyFans in 2026, marking a 22.9 per cent increase from the previous year.
Meanwhile, Vancouver Island recorded the lowest spending amount in the country, at just $993,000.
$170 million is a whole lot of money for Canadians to spend just on OnlyFans. The figure is even more jarring when contrasted with the record number of Canadians turning to food banks this year.
As we recently reported, monthly food bank visits reached 2.35 million in 2026, a 117 per cent increase since 2019.
And that $170 million on OnlyFans only accounts for Canada, which doesn’t even come close to what our neighbours down south are apparently spending.
According to the report, Americans spent a whopping $4.86 billion — yes, billion with a B — on the platform, spending more than the rest of the world combined.
You can view the full report online.