Nike and Club Deportivo Guadalajara unveil the Chivas third kit for the 2026-27 season, inspired by charrería, recognized as Mexico’s national sport. The design draws on this Mexican cultural expression, its traditions and legacy, as well as the sense of belonging that connects the club with its fans.
The Chivas third kit references charrería culture through a black design with gold details inspired by the iconic charro suit. A graphic pattern inspired by piteado embroidered belts runs across the chest and sleeves, drawing on an accessory known for its intricate designs and meticulous craftsmanship.
The kit also incorporates elements from Chivas’ history. At the center of the jersey is a crest used by the club in 1908, featuring the intertwined letters C and G. This symbol revives one of the earliest expressions of the team’s visual identity and is integrated into the design as a nod to its origins.
The kit’s visual identity extends to the names and numbers of the women’s and men’s players through a custom typeface developed exclusively for this design. Its shapes draw inspiration from the aesthetics of charrería and are adapted into a typographic system created for use on the pitch.
In this way, a single source of inspiration shapes the kit’s various elements, from the graphic pattern on the chest and sleeves to the exclusive typeface and personalization details. The result is a design that incorporates references to charrería and accompanies the next chapter in the history of Chivas de Guadalajara with Nike.
As part of this launch, Nike also introduces the Sacred Heritage campaign, inspired by charrería and the connection between this tradition and the essence that defines Chivas de Guadalajara. Escaramuzas and charros, representatives of Mexico’s charrería tradition, feature in the campaign in recognition of those who preserve and practice this discipline.
Powered by Nike Aero-FIT technology, the kit combines this design concept with innovation focused on athletic performance. Engineered down to the yarn and stitch, Aero-FIT incorporates specialized knitting techniques and strategically placed mesh zones with open and closed perforations that promote airflow and help athletes stay cool during competition.
The kit’s construction is designed to promote airflow around the body and prevent the fabric from clinging to the skin. The graphic elements are integrated directly into the fabric rather than applied to its surface, helping maintain the jersey’s breathability and performance properties.
The Chivas third kit will be available in Mexico with early access beginning October 20 on Nike.com and the Nike app, at Nike Andares and Tienda Chivas Estadio Akron, followed by a general launch on October 26 at select Nike stores, Tienda Chivas Plaza del Sol, and through select channels in the United States.
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About Club Deportivo Guadalajara Also known as Chivas, it is a professional soccer team based in Guadalajara, Jalisco, competing in Liga MX. Founded in 1906, it is the most popular and beloved club in Mexico and the United States, with more than 40 million fans. It has won 12 Liga MX titles, 4 Copa MX trophies and 7 Campeón de Campeones titles. In Liga MX Femenil, Chivas holds 3 titles: 2 league titles and 1 Campeón de Campeones title. The home of the team, also known as the Sacred Flock, is Estadio AKRON, Mexico’s most modern and innovative stadium, certified to the highest international standards and a host venue for the 2026 FIFA World Cup. For more information, please visit www.chivasdecorazon.com.mx
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