boAt, India’s No. 1 audio brand and one of the world’s leading personal audio brands, today announced a stronger focus on the Sri Lankan market with the introduction of a new portfolio spanning audio, wearables and charging solutions.
The move marks an important step in boAt’s international growth journey and strengthens its presence in South Asia, as the company looks to bring its combination of design, innovation and accessible technology to a new generation of consumers across international markets.
With a young and digitally connected consumer base and growing adoption of personal technology, Sri Lanka represents an important market for boAt’s expansion in the region.
To build a strong local presence, boAt has partnered with Nexus Communications, its authorized distributor in Sri Lanka. The partnership combines boAt’s consumer technology portfolio with Nexus Communications’ local market expertise and distribution network to expand product availability across online and offline channels.
Rajeev Gooneratne, Managing Director, Nexus Communications, said:
“We are glad to partner with boAt, one of the world’s leading Audio, Wearables & Accessories brand, bringing a range of affordable yet quality products to Sri Lankan consumers. You can purchase boAt products island wide from Nexus authorized retailers or online on Daraz.”
Gaurav Nayyar, CEO, boAt, said:
“Sri Lanka is an important step in boAt’s expansion across South Asia. We see a strong opportunity to connect with Sri Lankan consumers through thoughtfully designed, innovative technology at accessible prices. Our partnership with Nexus Communications will help us build a strong presence across online and offline channels as we work towards making boAt a preferred brand for everyday consumer technology in Sri Lanka.”
A Portfolio Designed for Modern Lifestyles
boAt is introducing a diverse portfolio for Sri Lankan consumers across key consumer technology categories, including:
- True Wireless Stereo (TWS) earbuds, boAt’s flagship category
- Headphones for music, gaming and everyday listening
- Smartwatches for those committed to their fitness goals and a healthy lifestyle
- Party speakers for those who love to entertain
- High-capacity power banks to keep devices charged on the move
Across its audio portfolio, boAt combines its signature bass-led sound with features such as long battery life and Active Noise Cancellation (ANC) across select products, bringing technology and performance to consumers at accessible price points.
Building an Omnichannel Presence in Sri Lanka
boAt and Nexus Communications are building an omnichannel distribution strategy to make the portfolio easily accessible to consumers across Sri Lanka.
The products will be available online through Daraz and other leading e-commerce platforms, as well as offline through Nexus authorized retailers and leading consumer electronics and audio stores across the country.
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