Which stores accept Identity cards for shopping in South Africa?

Identity is a popular South African fashion retailer offering a wide range of clothing, footwear, and accessories for women, men, and kids. It offers and in-store and online shopping experience. You can purchase items through cash, credit/debit cards or online banking. Those with an Identity account can use their Identity cards to pay for products across multiple retail brands. So, which stores accept Identity cards for shopping in South Africa? Explore more below.

TABLE OF CONTENTS

Key takeaways

• Identity is a South African fashion retailer brand owned by Truworths International.
• To have an Identity card, you must have an Identity account.
• You can use your Identity card across some of its retail brands associated with Truworths.
• Knowing which stores accept Identity cards helps shoppers enjoy flexible payment options and exclusive deals.
• Always confirm store participation before shopping to ensure your card is accepted. Identity card makes shopping easier and more convenient.

Clothing retailers like Truworths and its associated brands (Identity, YDE, etc.) accept Identity cards as proof of ID to open credit accounts, make purchases, or pay bills; major banks like Absa, FNB, Nedbank, Standard Bank, and Discovery Bank also use your ID for banking services and allow ID card applications.

Which stores can I use my Identity card in?

You can use your card mainly at Identity clothing stores to get discounts and special offers on clothes and accessories. Some partner stores also accept the card, so it’s good to check the Identity website or app for a full list.

Which stores can I use my Identity card in South Africa?

In South Africa, you can use the card in several stores, including:

• Identity
• Ackermans
• Pep
• Shoe City
• Tekkie Town
• CODE
• Refinery
• Dunns

Shopping at Identity stores

If you have an Identity card, you can use it at Identity stores across the country. Follow these steps to shop;

In-store shopping

• Find your nearest Identity store.
• Choose the fashion items you want to purchase, then head to the checkout counter.
• Inform the cashier that you will be using your Identity card for payment. The cashier will process your card as payment for your purchase.
• Identity offers 6 or 12-month interest-bearing purchase options.

Online shopping

• Go to the Identity online store at identity.co.za
• If you already have an account, log in. If not, create a new account. You can also use your Truworths and YDE login details.
• Browse the website and add your desired items to the shopping cart.
• Click on the shopping cart icon to proceed to checkout.
• Choose the option to pay with your card.
• Follow the prompts to enter your card details and complete the transaction.

Shopping at Sync stores

Sync stores are fashion retailers in South Africa and sister to Identity store, operating under the larger Truworths International retail group. If you have an Identity card, you can use it at Sync stores across the country. Follow these steps to shop;

In-store shopping

• Find your nearest Sync store.
• Choose the fashion items you want to purchase, then head to the checkout counter.
• Inform the cashier that you will be using your Identity card for payment. The cashier will process your card as payment for your purchase.
• Identity offers 6 or 12-month interest-bearing purchase options.

Which stores accept Identity cards for shopping in South Africa online?

In South Africa, you can use your Identity card for online purchases at their website, identity.co.za.

Which stores accept Identity cards for shopping in South Africa near you?

Here is a list of stores in South Africa that accept Identity card for shopping, especially for age‑restricted or regulated items:

• Pick'n Pay (including their delivery service)
• Shoprite and Checkers (including delivery services)
• Woolworths (including Woollies Dash delivery)
• Shop4Liquor (online liquor store)
• Dis-Chem (pharmacies for controlled medicines)
• Clicks (pharmacies for regulated products)

How to apply for an Identity card in South Africa

To get a card, you must have an account. You can apply for Identity in-store at the cash desk, via SMS, or online by following these simple steps;

• Visit the store's official website at accounts.identity.co.za.
• Fill in the required details, such as your full name, valid ID number, cellphone number, email, and banking details.
• Click on the 'Apply' button. Remember that your application will be subject to an affordability assessment.
• You can also SMS your initials, surname and ID number to 31227.

Once you have successfully opened your account, you will automatically become a member of IDREAM, the loyalty program and enjoy promos, sale news, surprise vouchers, and more. You will also get R750 fashion vouchers when you successfully open your account. T&C's apply.

FAQs

Shopping with your Identity card offers a seamless experience, making it a valuable tool for savvy shoppers. Below are some of the frequently asked questions;

Which stores can you pay for using your Identity account?

As of October 2025, you can shop at all Identity and Sync stores across South Africa.

Which shops are linked with Identity?

Here’s a list of shops linked with Identity;

• Jet
• American Swiss
• SODA Bloc
• Exact!
• The FIX
• Sportscene
• Markham
• Identity (main store/brand)
• TotalSports

Which are the Identity store partners?

The fashion apparel and accessories retailer Identity is part of the Truworths International Retail Group, which also incorporates the following store partners:

• Truworths
• YDE
• Uzzi

Can I use my Identity card at Mr. price?

You cannot use your card at Mr Price. The fashion retailer has the following payment options;

• Visiting mrpmoney.com
• Via the Mr Price app
• Dialing *120*410#
• Online banking

Can you use your Identity card at Legit?

You cannot use your card to shop at Legit stores. Legits accepts other forms of payment like credit/debit cards and online banking.

Can I use my Identity card at Sportscene?

You cannot use your Identity card at Sportscene. Identity is part of the Truworths retail group, while Sportscene is owned by a different company, The Foschini Group (TFG). Store cards or account cards are generally only accepted within their own retail group, so Identity works only at Truworths-linked stores.

Can I use my Identity account to buy at Truworths?

You cannot use your card at Truworths. Even though the brands are part of the same parent company, they are separate branches.

Can you use your Identity card at YDE?

You can only shop online at Young Designers Emporium using your card.

Does Identity fall under Truworths?

Truworths and Identity are both part of the Truworths International Group, an investment holding company listed on the JSE. Other brands under the company include YDE, Uzzi, Naartjie, Earthaddict, and Loads of Living.

Which stores can I use to pay my Identity account?

Sync stores are part of Identity. It operates under the Truworths International Group.

Can you use your Identity card to shop online?

You can use your card to shop online. Head to the retailer's official website and select your items. Proceed to checkout, then choose your Identity card as the payment method. Follow the prompts to enter your card details and complete your purchase.

What are the Identity trading hours on Saturday?

The Identity store’s Saturday trading hours vary by location, but common hours you’ll see include: 9:00 am – 6:00 pm, 9:00 am – 7:00 pm, or 9:00 am – 8:00 pm or 9:00 am – 8:00 pm depending on the shopping centre.

How do you pay for online shopping at Identity?

Paying for online shopping at Identity can be done in various ways. You can use your Identity account card, debit or credit card. You can also pay your account online.

What are the benefits of paying my account on time?

In accordance with our Terms and Conditions, interest will be charged on all interest-bearing purchase plans and overdue accounts.

Knowing which stores accept Identity cards makes shopping in South Africa easier and more secure. Whether buying alcohol, tobacco, pharmaceuticals, or high-value goods, presenting a valid ID ensures compliance with store policies and legal requirements. Always check with your local store to confirm if Identity cards are needed before making a purchase.

DISCLAIMER: This article is not sponsored by any third party. It is intended for general informational purposes only and does not address individual circumstances. It is not a substitute for professional advice or help and should not be relied on to make decisions. Any action you take based on the information presented in this article is strictly at your own risk and responsibility!

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Source: Briefly News