Amazon is in talks to acquire Decart, an artificial intelligence startup, for more than 9 trillion won. Decart supplies software that lets AI models run on a range of chips, a capability that would support Amazon's custom silicon strategy.
The Wall Street Journal reported on the 11th, citing people familiar with the matter, that Amazon is discussing a purchase of Decart for $7 billion, or about 9.4 trillion won. Founded in 2023, Decart was valued at $4 billion as of May this year.
The company is developing world models called Lucy and Oasis that generate and simulate three-dimensional environments. Lucy can edit live video in real time, while Oasis creates simulation environments for training and testing robotics and self-driving systems.
Decart also offers compatibility software that allows AI models to be used across different chips. AI models are typically built for a specific chip and require performance tuning to run on another, a burden the software is designed to ease.
Compatibility technology has gained importance recently because surging AI demand has made Nvidia graphics processing units harder to obtain. For companies, the ability to choose among different chips provides flexibility in responding to supply shortages or price increases. Amazon has been developing Trainium3, its own custom AI chip, to compete with Nvidia GPUs. The Journal said Amazon Web Services officials gave Decart early access to Trainium3 in 2025 after meeting the startup's founders and coming away impressed.