Cafe24 (042000.KS) said on the 16th that it has signed a memorandum of understanding with 3WELL, a Japanese influencer marketing company, to help Korean brands enter and expand sales in the Japanese market.
The agreement focuses on widening the marketing channels through which Korean brands can reach local consumers in Japan. It connects brands using Cafe24 with influencers based in Japan and supports their use of collaborative advertising on social networking services and affiliate marketing.
3WELL is an influencer marketing and social media advertising specialist headquartered in Tokyo. It provides data-driven strategic branding, brand awareness campaigns and performance-based customer acquisition services. The company has worked with more than 600 clients to date and has built a network of more than 20,000 influencers.
The two companies will match Korean brands on Cafe24 with suitable local influencers, taking into account product characteristics, target customers, marketing objectives and budgets. They plan to support everything from collaborative social media advertising promoting new product launches or discount events to affiliate marketing aimed at driving purchase conversions, depending on each brand's circumstances and goals.