SSG.com said on the 15th that signups for the Tving version of its "SSG 7 Club" membership tripled as of last month from March, when the plan launched. The retention rate for paid subscriptions reached 92%.
SSG 7 Club is an SSG.com membership whose main benefit is 7% in rewards on grocery purchases. The Tving version adds access to Tving content, including sports broadcasts, on top of the basic benefits.
SSG.com expects demand for the Tving membership to climb further during the autumn baseball season. The company is running "SSG 7 Club Week" through the 21st of this month, offering members a 7% shopping cart coupon and a 7% billing discount on designated credit cards.
The company also prepared additional benefits for new members. Those who sign up by the 29th can choose one of three items — a Shinsegae Food basil mozzarella ciabatta sandwich (585g), Cody boxed tissues (six-pack) or CJ CheilJedang Maxbond cheese sticks (525g) — for 700 won. New members also receive a free shipping coupon for purchases of 20,000 won or more.
"The strength of the Tving version of SSG 7 Club is that it lets customers enjoy both grocery and content benefits at a reasonable subscription price," an SSG.com official said.