West End Girl Lily Allen is partnering with a UK sex toy brand to launch a collection of sex toys — including a polka dot butt plug.
Allen hand-picked and tested each of the six products in Lovehoney's Love, Lily collection, according to a press release shared with Mashable. It features:
Heart Duo: A dual vibe that offers both clit sucking and "licking," contained in a cute heart shape
Womanizer Enhance: A sleek clitoral vibrator that comes in four colors
Peach: Another adorable option, and another clit sucker
Lovehoney Pleasure Trip Wand: A silicone, wand vibrator option for those who like rumbly vibrations over sucking sensation
Butt Plug: In Allen's signature polka dots, and a play on a merch item from her tour (it also vibrates!)
Enjoy Advent Calendar: A 24-day calendar featuring many of Lovehoney's offerings, from vibrators to lube
Allen tried out Lovehoney toys while on her tour, which she said was "the perfect time to decide on the collection because when I had a little down-time, it was a nice way to relax and unwind," she said in the press release.
"The butt plug was a reference on the album that we then made into a limited collection of USBs, which became a really popular collector's item. So we thought it would be fun to make it properly and launch it almost a year to the day since we released West End Girl," she added.
Lovehoney's marketing director, Steve Thomson, said in the release, "For this collection, Lily tried the range herself and chose the products she genuinely loved. We hope it gives people an accessible starting point to explore their own pleasure, whether they already know what works for them or are only just beginning to find out."
And it's not the first time the singer has launched a sex toy. In 2020, Allen and Womanizer teamed up to release a clit sucker called Womanizer Liberty.