PLAYTIME Entertainment is expanding partnerships across the entertainment industry as the gaming company seeks to boost its brand presence and reach more consumers through film and sports platforms.
“They also create opportunities for PlayTime Entertainment to explore measures that will bring deep connections among entertainment content, digital platforms and consumer participation,” PlayTime Entertainment President Roy Alcid said in a statement on Sunday.
Mr. Alcid said the partnerships reflect the company’s focus on industry collaboration, brand visibility and audience engagement.
PlayTime recently renewed its partnership with the Philippine Movie Press Club (PMPC) for the 42nd PMPC Star Awards for Movies, extending its support for local film talent and productions.
The company said the partnership strengthens its relationships across the entertainment industry and creates opportunities for joint marketing campaigns tied to film and entertainment events.
PlayTime also signed a deal with the Metro Manila Film Festival (MMFF) to serve as the festival’s official entertainment partner for its 52nd edition.
The company said it would participate in MMFF activities and support Filipino actors, filmmakers and other industry stakeholders.
In September, PlayTime partnered with the National Collegiate Athletic Association of the Philippines (NCAA) as official entertainment partner and season presenter for Season 102.
The agreements broaden PlayTime’s presence across film and sports, two of the country’s biggest audience segments. — Juliana Chloe A. Gonzales