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Prefer jewellery to beauty minis? Joma Jewellery’s sell-out advent calendar is back with 12 exclusive pieces – and plenty you’ll wear long after Christmas.
There’s something extremely fun about an advent calendar that gives you a little present to open each morning. And while beauty advent calendars remain one of our favourite ways to discover new products (and stock up on old favourites), they’re not necessarily for everyone. If your bathroom cabinet is already overflowing – or you simply fancy something different this December – jewellery makes a brilliant alternative.
Particularly when you consider how much wear you can get from it. A simple pair of earrings or bracelet can stay in your jewellery rotation for years, rather than disappearing by January. And, arguably, there’s another benefit to having 12 pieces to unwrap: you don’t necessarily have to keep them all. If one necklace isn’t quite your style but has your sister’s name written all over it, consider your Christmas shopping partially taken care of.
That’s the thinking behind Joma Jewellery’s 12 Days of Sparkle Advent Calendar, which sold out previously and is back for Christmas 2026 with a new collection of exclusive jewellery, more opportunities to personalise it and a reusable jewellery box. Here’s what you need to know.
Joma Jewellery’s 12 Days of Sparkle Advent Calendar
Unlike a traditional 24-door advent calendar, Joma’s version contains 12 pieces designed to be opened across the festive period. Inside, you’ll find a mixture of necklaces, earrings, rings and bracelets, with the entire collection available in either gold or silver plating. The silver version costs £199.99, while gold is £209.99, with Joma stating that the jewellery inside has a combined retail value of more than £350.
The idea is less about accumulating 12 novelty pieces and more about building an everyday jewellery collection you can mix and match. You could wear individual pieces alone when you want to keep things simple, or use the necklaces and bracelets to build up layered stacks.
Plus, if you opt for the gold calendar, there’s also a notable first for the brand hidden inside: Joma Jewellery’s first gold-plated lab-grown diamond bracelet. It’s exclusive to the Gold Advent Calendar, so you won’t find the same design in the brand’s main collection. At around £200, it’s definitely at the more luxury end of the advent-calendar spectrum, so this is more likely to be a main Christmas present – or a particularly generous gift to yourself – than a casual December purchase. But with 12 pieces of jewellery, a reusable box and even the option to personalise it (you can add monogrammed initials to the inside of the lid), there’s plenty that will still be earning its keep well beyond Christmas.
Images: courtesy of brand
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