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Zong, has won Gold in Creative Excellence for its AI-powered 5G launch campaign at the Dragons of Asia Awards 2026. The international recognition builds on Zong’s success at the Dragons of Pakistan Awards earlier this year and places the brand’s work among the region’s best in marketing and communications.
The winning entry, AIsa Hai Future, blended artificial and augmented intelligence with Pakistani creativity, reimagining the nation’s digital future through a distinctive, customer-focused brand narrative.
The recognition also reflects Zong’s evolution as a future-focused, AI-driven digital brand. By combining technology, innovation and data-led insights, Zong continues to develop more relevant customer experiences and strengthen its approach to brand communication thus engaging customers more meaningfully. By earning Gold against regional competition, Zong has demonstrated that Pakistani brands can deliver internationally recognized creative work when they combine a clear brand purpose with a genuine understanding of their audiences.
Commenting on the achievement, Hina Ali, Head of Marketing Communication at Zong, said:
“Winning Gold in Creative Excellence at the Dragons of Asia Awards is a proud moment for Zong. We believe great creativity begins with understanding people: what matters to them, what resonates with them, and how our brand proposition can become meaningful in their lives. With AIsa Hai Future, we set out to move beyond conventional telecom advertising and tell a story that brings together the possibilities of 5G and AI with the creativity and aspirations of Pakistan. This recognition reinforces our belief that when technology, insight, and a distinctive brand idea come together, the result is a communication that truly stands apart.”
Through continued investment in 5G, AI and next-generation products and services, Zong is advancing its vision of a connected, inclusive and future-ready Digital Pakistan – where technology enables opportunity, and every brand experience reflects the promise of “Aisa Hai Future”.
Also Read: PTCL’s social impact and inclusive development initiatives honored at Dragons of Asia 2026
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