Woongjin Preed Life said on the 23rd that Chief Executive Moon Ho-sang won the grand prize in the business leader category at the 2026 Korea CEO Grand Prize.
Moon received the award at the third annual CEO Day event held on the 20th at Marina Park in Seoul's Seocho district, recognized for expanding the company's business beyond prepaid funeral services into weddings, travel and health care. The event, sponsored by the Korean Academy of Management, was held under the theme of CEO leadership in the age of artificial intelligence. A total of 17 executives were honored across 12 categories at this year's awards.
Woongjin Preed Life this year became the first standalone prepaid funeral services company to surpass 3 trillion won ($2.1 billion) in cumulative advance payments. The company is also expanding into new businesses, including a premium wedding hall operation, chartered-ship cruise packages and a health care service partnership with Samsung Life Insurance. Its total assets stand at 3.2822 trillion won.
"This award is the result of our customers' trust and the efforts of every member of our organization," Moon said. "We will lead the growth of a total life care company through people-centered service and innovation."