Apple recently invited journalists to a "Pro and Tell" event in Los Angeles, where we expect the company to officially unveil the first-ever touchscreen MacBook Pro OLED laptop (and a new iPad Mini, if we're lucky).
Apple's new CEO John Ternus has certainly been busy. Following the September iPhone launch and the recent "Welcome Home" smart home event, this would be the third big special event under Ternus.
Here's a running list of everything we know about the rumored OLED MacBook Pro.
When will Apple release new MacBooks?
An updated MacBook Pro with the M6 chip is expected to arrive sometime this fall, based on its usual upgrade cycle. But rumor has it that another new MacBook is also in the pipeline.
Now, Apple has all but confirmed that new MacBooks are incoming. Tech journalists are sharing invitations to a "Pro and Tell" event scheduled for Thursday, Oct. 28 at 10 a.m. PT. That lines up neatly with predictions from Bloomberg managing editor Mark Gurman — a fount of Apple scoops — who previously reported the device would arrive around Tuesday, Oct. 27. Gurman reported the event will involve "an online video presentation and in-person component for the press."
Gurman thinks the touchscreen MacBook will be joined by an M6 MacBook Pro, M6 iMac, and an updated iPad mini, also with an OLED display. All of the new devices "will be geared toward creative professionals who work in video production, photo editing and music production," he said.
The OLED touchscreen MacBook would mark Apple's second all-new laptop of 2026 after the outrageously popular budget MacBook Neo.
What will the OLED MacBook be called?
Previously, we've referred to the touchscreen OLED MacBook as a "MacBook Ultra" device, but the name of the "Pro and Tell" event certainly suggests that Apple is sticking with its "Pro" branding after all. Both Gurman and analyst Ming-Chi Kuo have referred to the device as a high-end variant of the MacBook Pro.
"A 'MacBook Ultra' label would more clearly signal their [the OLED touchscreen Macs'] position at the top of the lineup," Gurman wrote in the March edition of his weekly "Power On" newsletter. Apple already calls its most advanced smartwatch and silicon chip the Apple Watch Ultra 4 and M5 Ultra.
Of course, we thought the foldable iPhone might be called the iPhone Ultra for a while, and it wound up getting the Duo identifier.
According to Gurman, the OLED touchscreen Mac is internally code-named K114 and K116. (That probably means it will also come in 14- and 16-inch sizes.)
How much will the OLED MacBook cost?
The OLED touchscreen MacBook will most likely be Apple's priciest laptop, given its upper-end processors and fancy display. For reference, the existing MacBook Pro with the M5 chip starts at $1,999 after a recent price increase; the model with the M5 Pro chip starts at $2,499 in the 14-inch size and $2,999 in the 16-inch size.
Knowing that the iPad Pros got about 20 percent more expensive as part of their OLED upgrade, it's possible that a 14-inch OLED touchscreen MacBook will start around $2,999. Of course, that's assuming the global memory crisis doesn't wreak any more havoc on component costs before its launch, which may be overly optimistic. (Apple already had to raise its MacBook prices once this year amid "RAMageddon.")
Why an OLED touchscreen MacBook is a big deal
Touch-enabled OLED displays are readily available on most high-end Windows laptops, but Apple has never equipped its MacBooks with OLED panels or touch capabilities before. (The iPad Pro does have an OLED display, however.) In fact, company executives have long derided the latter. In 2010, late Apple CEO and co-founder Steve Jobs called touchscreen laptops "ergonomically terrible." In 2018, software head Craig Federighi told Wired that he's "not into touchscreens" on laptops.
Then-hardware chief John Ternus, who recently ascended to the role of Apple's CEO, was still dismissing the idea of a touchscreen MacBook in 2021. Speaking to the Wall Street Journal, he said Apple had already made "the world’s best touch computer on an iPad...And the Mac is totally optimized for indirect input."
"We haven’t really felt a reason to change that,” Ternus added. For whatever reason, that longtime strategy may have changed.
Apple experimented with an OLED "Touch Bar" on MacBook Pros from 2016 to 2021, replacing their physical function row with a customizable touchscreen strip. It was either cool or useless, depending on who you asked.
At present, the only Apple products with OLED touchscreens are the iPad Pros and iPhones. (The former specifically have tandem OLED displays, which are brighter.) The existing 14- and 16-inch MacBook Pros have static mini-LED displays. They're "beautifully crisp," to quote Mashable's tech editor, but a touch-supported OLED model would be a more interactive laptop with better contrast, wider viewing angles, and zero blooming to boot.
OLED MacBook rumored features
Gurman said the OLED touchscreen MacBook has a new interface that makes it easy to switch between touch and traditional point-and-click controls. Updates in the macOS 27 beta clue us in to three software features that will likely show up on it:
The iPhones' Dynamic Island, a pill-shaped notification area with a hole-punch camera cutout (no more notch!)
A pull-to-refresh action, similar to how you'd reload a website or social media feed on an iPhone or iPad
The ability to interact with an extended or mirrored iPad screen via touch inputs
Gurman has also stated that the new MacBook will have a full keyboard and trackpad, so using its touchscreen will be "completely optional." In other words, this is not going to be some sort of MacBook-iPad love child.
Looks-wise, Gurman thinks the OLED touchscreen MacBook will be "significantly lighter" than existing Pro models, which have had the same form factor since 2021. Apple's iPad Pros got up to 15 percent lighter when they gained OLED displays.
"Apple has reengineered the machine’s interior, miniaturizing parts and rearranging components to make the computer much easier to carry," Gurman wrote.
Bloomberg's Apple guru previously reported that the OLED touchscreen MacBook would also be much thinner than standard MacBook Pros, but he walked that back this month.
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In 2024, Gurman reported that Apple was "investigating the idea of bringing cellular connectivity to the Mac for the first time," but didn't specify whether that feature was intended for the OLED touchscreen MacBook or another future model. He hasn't mentioned it since, so Apple might've left that one on the back burner.
What chip will the OLED MacBook have?
The OLED touchscreen MacBook will reportedly run on Apple's M5 Pro and M5 Max chips, not brand-new silicon. That's according to Gurman again, who credited his sources as "people with knowledge of the matter ... who asked not to be identified because the plans are private."
Launched in March of this year, the M5 Pro and M5 Max fuel Apple's current top-end MacBook Pros. They're designed to handle the intensive computing workloads of power users like professional creatives, developers, and AI researchers. With that in mind, the OLED touchscreen MacBook will not be a laptop for the average person.
How do we know Apple is working on an OLED MacBook?
A slate of well-known Apple insiders have all separately claimed to have intel that the company is preparing an OLED touchscreen MacBook for release in 2026.
Gurman — the source of so many Apple scoops — first broke the news in early 2023, calling it "a move that would defy long-held company orthodoxy" (see: that Jobs quote). Gurman has continued to report on the device's supposed development over the years.
In fall 2025, analyst Ming-Chi Kuo wrote on X that an upcoming "OLED MacBook Pro...will incorporate a touch panel using on-cell touch technology." Kuo has foretold the arrival of Apple's foldable iPhone Duo, Vision Pro mixed-reality headset, and USB-C iPads.
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This June, a reliable leaker known as Instant Digital added more fuel to the fire with a short post on Weibo, a Chinese social media platform. "It's 100% confirmed that the MacBook screen will be touch-enabled," he wrote.
Just days later, Gurman reported that the developer beta for macOS 27 contained "the first tangible evidence from Apple itself" of the OLED touchscreen MacBook: newly added support for touch-responsive software features like a pull-to-refresh action. At this point, the device is all but confirmed.