By PYMNTS | October 12, 2026
Google has launched a women’s health partnership as it deepens its footprint in the wearable fitness-tracking space.
The tech giant on Monday (Oct. 12) announced a collaboration with Flo Health, a platform used by more than 80 million women each month.
“This collaboration will help build a cohesive, empowering experience to manage daily health,” the announcement said. “Plus, we’ll partner on initiatives that further women’s health.”
As part of the partnership, Flo Health users will—starting early next year—be able to sync the company’s app with Google Health. With their permission, cycle data from Flo Health can connect with Google Health metrics like resting heart rate and sleep stages to offer a clear picture of the user’s day. Flo Health data will also integrate with user’s Google Health Coach.
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“Whether you’re navigating cycle health or managing perimenopause, with Google Health Premium your coach will connect the dots across your cycle, sleep, and recovery to give you tailored, actionable guidance,” Google’s announcement said.
The two companies also plan to work together on research into “underserved topics” that could include perimenopause, pregnancy and postpartum recovery, while also collaborating to build new products designed especially for women.
Also Monday, Google introduced the Fitbit Edge, a smartwatch-style device designed for both “active lifestyles” and day-to-day wear.
“Many people are looking for a wearable that sits between an advanced smartwatch like Pixel Watch and the quiet simplicity of a band like Fitbit Air,” the company said. “That’s Fitbit Edge. It’s small and comfortable but also a powerful daily companion that’s designed to help you reach your wellness goals.”
Google had announced earlier this year that it was revamping its health and wellness product and platform lineup. As covered here in May, that meant making its Google Health Coach generally available, transitioning the Fitbit app into the new Google Health app, and introducing the new Fitbit Air.
Meanwhile, last month saw reports that Apple is developing a new health and fitness tracker in reaction to the rising popularity of Whoop’s wrist-worn device and Oura’s smart ring.
This device would be worn on the wrist and would differ from the Apple Watch in that it would feature a thin fabric band, a sensor-equipped computing module, no screen and a simpler interface to monitor health and fitness data, per a Bloomberg News report.