A devastating injury might have forced Lindsey Vonn to reconsider her immediate plans, but the Olympic champion has instead continued expanding her career away from the slopes, unveiling a new collection for her luxury winter fashion brand.
Vonn, who turned 42 this month, shared several photographs promoting Vonn Collective, her clothing venture developed alongside HEAD Sportswear, as she continues recovering from the crash she suffered at February's Winter Olympics.
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The campaign featured a series of carefully styled outfits, including a striking image in which she appeared topless, photographed from behind while wearing tan trousers.
Other photographs showed Vonn modeling a cropped vest and hoodie, alongside a fitted white outfit and snow boots.
The images offered another glimpse of how the former World Cup champion is combining her sporting experience with an increasingly prominent role in fashion and business.
Vonn Collective was developed to combine technical winter sports clothing with contemporary fashion, offering garments designed for use beyond traditional skiing environments.
Vonn has maintained an active role in the brand's development, serving as its founder and creative director while helping shape each new collection.
"For the mountain, the resort and the city… it's always a vibe," she wrote on Instagram while introducing the latest campaign.
"We are growing this line every year and as the founder and creative director I couldn't be more excited about our evolution."
The American also explained that feedback from customers had influenced improvements to the clothing range.
"From last season we have made changes and upgrades based on your feedback and are always open to more. I hope you love it," she added.
Her promotional photographs attracted positive reactions, with one follower commenting, "Love it girl!" while another wrote, "This line is fire."
Olympic champion reflects on injury and turning 42
The collection's release coincided with Vonn's birthday celebrations, which included a European vacation and time spent relaxing by the beach.
However, the milestone also prompted the skiing legend to reflect on how her attitude toward aging has changed since her earlier years as a professional athlete.
"Age is a funny thing… my perspective of life at 30 was that (especially as an athlete) I was over the hill, but now that I'm in my 40's I feel the knowledge of life that I have amassed makes me feel somehow much younger and more confident in who I am," Vonn wrote.
Her comments came after a challenging year marked by the serious accident at the Winter Games and the recovery process that followed.
Vonn looks beyond skiing with growing business ambitions
Despite those difficulties, Vonn has continued sharing updates about her fitness activities, travels and entrepreneurial projects.
The Olympic champion also offered a personal message of gratitude while acknowledging the challenges she has encountered.
"Despite my crash and all of the things that have happened to me, the good, the bad the ugly… I'm always thankful to be in this life," she wrote. "Thankful for all the love and support I've received."
Alongside her clothing business, Vonn remains involved in philanthropy and investing, maintaining a professional presence well beyond competitive skiing.
Her latest campaign reflects that broader ambition, demonstrating how she continues drawing on her sporting background while exploring new opportunities in fashion.