Sitting across from Sandra Againe on a wet Tuesday afternoon at Zimbali Lounge in Nakasero, Kampala, feels different from our usual encounters. I have crossed paths with her at several industry events, where conversations are often brief and surrounded by the bustle of networking. This time, there is an opportunity to look beyond the professional introductions and talk to the marketer behind the brands.
Againe, recently promoted to senior innovations manager at Uganda Breweries Limited (UBL), is adding another chapter to a career that has taken her through financial services, pay television and the fast-moving consumer goods industry. Yet, as our conversation unfolds, it becomes clear that her interests and ambitions extend beyond corporate marketing.