The Coca-Cola system contributed $3.6 billion to the combined gross domestic product (GDP) of the Common Market for Eastern and Southern Africa (COMESA) in 2024, representing 0.3% of the region’s GDP, according to a new study by global consultancy Steward Redqueen.
The study, unveiled during the 19th COMESA Business Forum, also found that the Coca-Cola system supported more than 458,200 jobs across the regional economy through its direct operations and wider value chain.
The findings highlight the contribution of Coca-Cola’s network of bottlers, suppliers, distributors and retailers to economic activity, employment and the growth of local industries across COMESA’s 21 member states.
Luis Felipe Avellar, President of Coca-Cola’s Africa Operating Unit, said the study demonstrated the economic impact of the company’s investments and partnerships across the region.
“As this study shows, the Coca-Cola system continues to deliver substantial economic impact in COMESA, creating opportunities through local partnerships, investments, and supply chains,” Avellar said.
He added that the COMESA Business Forum provided an important platform to demonstrate how private-sector businesses contribute to economic development across Africa.
The 19th COMESA Business Forum brought together regional leaders and business representatives to discuss trade, innovation and economic growth, with Coca-Cola participating in discussions on the role of businesses in strengthening regional economic ties.
According to the study, the Coca-Cola system supports an estimated 28 additional jobs across the COMESA economy for every direct job it creates, illustrating the employment generated through its wider supply chain and business partnerships.
The report also found that the company spent nearly $1.5 billion on suppliers across the COMESA region in 2024. The expenditure benefited sectors including sugar production, manufacturing, packaging and logistics.
The findings underscore the role of local sourcing and supply-chain relationships in linking large businesses with regional industries, creating opportunities for suppliers and supporting economic activity beyond a company's direct operations.
Through its network of business partners, the Coca-Cola system contributes to employment and production across multiple sectors, while its supplier spending connects its operations to local and regional economies.
The study adds to discussions at the COMESA Business Forum on how private-sector investment, stronger supply chains and regional trade can support sustainable economic growth across Eastern and Southern Africa.