Aayush Calcium Vitamin Tablets contain calcium citrate, vitamin D2, magnesium, zinc and folic acid. The formulation is designed to support calcium absorption, bone strength and muscle function.
The launch comes amid concerns over calcium and vitamin D deficiencies in India. However, the company has not disclosed the product’s launch price, expected sales contribution, distribution plans or revenue targets.
Kashiram Jadhav, director of Aayush Wellness, said the product was part of the company’s focus on preventive healthcare and nutritional supplements.
The company’s entry into the category comes as it expands its nutraceutical portfolio. The announcement did not specify whether the new product would be sold through pharmacies, online platforms or other retail channels.