It’s not the name that makes the business. It’s the business that makes the name.
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There’s no way around it – beginning entrepreneurs can spend an astonishing amount of time trying to come up with the perfect name for their business.
They brainstorm. They make lists. They ask friends and family. They run polls on Facebook. They agonize over whether the name sounds professional enough, clever enough, memorable enough, or whether it adequately conveys what the business does.
And, inevitably, they get lots of (quite useless) opinions.
“I don’t get it.”
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“I think you should use something more descriptive.”
“I don’t really like how it sounds.”
The problem? Most of these opinions come from people who know little or nothing about marketing. You asked your spouse, your cousin, your friends, even your mom. And in the end, they’re simply reacting to an unfamiliar name.