Shah Rukh Khan announces music festival UNIFYD with Arijit Singh, Karan Aujla, and Sonu Nigam

Bollywood superstar Shah Rukh Khan has announced a music festival titled, UNIFYD, which will bring together Arijit Singh, Karan Aujla, and Sonu Nigam for its inaugral edition in Abu Dhabi on March 20, 2027.

As per a press release, the festival is designed as a large-scale international outing with world-class production. The one-day festival will see more than 15 artists come together across multiple stages. “It will offer an experience rooted in Indian music and culture for audiences from India, the Middle East, and the wider global South Asian community,” read the note.

The festival is produced by D’YAVOL Live and District, and presented in collaboration with the Department of Culture and Tourism – Abu Dhabi and Miral, in association with Emirates NBD.

Speaking about UNIFYD, Shah Rukh said in a statement, “I’ve spent a lifetime telling stories on screen and watching them bring people together. Music has that same extraordinary power. UNIFYD, produced by D’YAVOL Live along with District, will unite India’s most incredible artists on a shared stage for the first time. The festival promises to be a true spectacle in terms of its scale, energy, and grandeur.”

Bunty Singh, Co-Founder, D’YAVOL Live, added, “Indian music is already global. UNIFYD gives that cultural force a festival platform that matches its scale, ambition and influence. Bringing together artists of this stature on the same day, in a lineup that has never existed before, is what makes the first edition so special. The production, setting and overall experience have been built to match the scale of that moment.”

Tickets for UNIFYD will be available on the District app with early access for Emirates NBD cardholders beginning at 9:30 AM GST (11:00 AM IST) on October 19, 2026 which will continue till 9:30 AM GST (11:00 AM IST) on October 20, 2026. General sale opens at 10:30 AM GST (12:00 PM IST) on October 20, 2026.