MOSHI: THE Moshi Color Festival is emerging as an entertainment platform with potential to promote tourism by bringing people together through colour-themed activities, games and social interaction while showcasing attractions in the town, including Mount Kilimanjaro.
Hugo’s Garden Manager and one of the organisers, Maganga Manyanya, said the turnout exceeded expectations, particularly because it was the first edition of the event.
He said the festival was designed to bring children and adults together through activities that allow participants to have fun and relieve stress.
“The second edition will be bigger than this one, and we are planning to bring big-name artists whom people would not expect to see at the festival,” he said.
More than 700 people attended the festival, held for the first time at Hugo’s Garden in Moshi, where participants of different ages enjoyed entertainment activities, food and beverages.
Mega Beverages Marketing Representative Elias Cuthbert said the company participated in festivals as part of its efforts to engage with communities, support entertainment events and introduce its products to a wider audience.
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He said the Moshi Color Festival privided an opportunity to interact with participants and showcase the company’s beverages.
Indiael Moshi of Sierra Elligance Store said participating in events such as the festival helped increase her business’s visibility, meet potential customers and build relationships with people from different backgrounds.
One of the festival participants, Neema Feliciani, said she attended to enjoy herself, meet new people, exchange ideas and build relationships. She said the event also featured games, food and various beverages.
Feliciani added that beyond entertainment, the festival offered an opportunity to promote Moshi and Mount Kilimanjaro to visitors while showcasing the attractions the town has to offer.
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