Shinsegae Group said on the 25th that it will hold "SSG Day," a large-scale discount event running for 10 days from the 30th through Nov. 8 with the participation of 18 online and offline affiliates. The group said it has prepared merchandise worth 2 trillion won ($1.4 billion) over the past year.
Thirteen companies, including E-Mart, Starbucks, SSG.com, Shinsegae International and Shinsegae Live Shopping, have extended the promotional period from previous years to offer benefits for up to 10 days.
Products that proved popular last year are returning in upgraded versions. E-Mart has improved its "GREAT Portable Screen," which sold out after its launch last year, to a 27-inch UHD display and will sell it for 599,000 won when paid in full with a promotional card. The retailer will also sell the Glenallachie 16-Year Korea Exclusive Limited Edition on a first-come, first-served basis through E-Mart's "Wine Grab" app from 10 a.m. on the 30th.
Emart24 has prepared the Kim Chang-soo Whisky Celestial Jupiter at around 230,000 won for sale through its app starting Nov. 2, and will increase the portions of six best-selling items — including lunch boxes, triangle kimbap, sandwiches and hamburgers — by up to 50%. Starbucks will release a "Hobby Club" keyring and four Toy Story collaboration goods.
Accommodation and dining offers are also extensive. Josun Hotels & Resorts will discount lifestyle products by up to 50%, including a 72-hour limited special rate on hotel rooms, up to 20% off premium kimchi, 30% off diffusers and 15% off stollen. JW Marriott Hotel Seoul will offer a 20% discount on "Flavors." No Brand Burger will launch the "Real Bibimbap Burger," made with buns using domestic rice, a bibimbap patty and a sauce made with Korean seaweed.
Online shopping benefits have also been arranged. SSG.com will discount refurbished products from Italian stroller brand Inglesina by 40% off the regular price, and will sell the Shark Ninja robot vacuum for 1.39 million won with a cordless handheld vacuum included as a gift. W Concept will offer the "Front Row Mustang Jumper" at around 180,000 won. Shinsegae Live Shopping has prepared prizes worth a total of 10 million won at its "SSG Day Signature Items Exclusive Zone."
Experiential events are also planned. A "Nintendo Switch 2 Game Festa" will run at Starfield Hanam and Starfield Goyang during the promotion period, while a 10-day pop-up store called "SSG Day Blooming Market" will open at the South Atrium of Starfield Hanam with six companies taking part: E-Mart, Starbucks, Emart24, Josun Hotels & Resorts, Shinsegae L&B and Shinsegae Food. At the Coex and Central branches of Devil's Door, an "SSGtober Fest" will offer unlimited craft beer for two hours at 20,000 won.
"From eye-catching limited editions to an abundance of half-price products that will sweep away worries about high prices, all 18 online and offline companies have worked together to prepare this," a Shinsegae Group official said. "We hope customers will feel joy beyond shopping with family and friends in the various spaces Shinsegae Group has prepared."