The Pakistan Cricket Board (PCB) has launched a breast cancer awareness campaign ahead of Pakistan’s ODI against England. The national team will wear pink kits during the October 25 match. Through this initiative, the board aims to raise awareness and support women affected by the disease.
The PCB will dedicate the match at Lahore’s Gaddafi Stadium to breast cancer awareness. Additionally, the board plans to auction specially signed fan shirts. It will use the proceeds to help women who need financial assistance for treatment.
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The auction will feature shirts signed by Pakistan cricket stars Shaheen Shah Afridi and Babar Azam. These exclusive items will allow fans to support the campaign while owning cricket memorabilia. Moreover, the PCB plans to direct the funds towards breast cancer treatment for women in need.
The initiative focuses on women who struggle to afford medical expenses. Through the auction, cricket supporters can contribute directly towards treatment costs. As a result, the campaign will connect the national team’s performance with practical support for affected women.
Be match-ready. Be part of the cause. 💗
As Pakistan take on England on #PinkDay at the Gaddafi Stadium, join us in supporting breast cancer awareness and remember these essential match-day guidelines for a safe, smooth and memorable experience 🏏
#PAKvENG | #CricketKaJashan https://t.co/zHDRXqlJOr
— Pakistan Cricket (@TheRealPCB) October 24, 2026
Meanwhile, the pink kits will bring breast cancer awareness into the spotlight during the international fixture. The PCB aims to use the matchday platform to highlight the importance of the cause. The initiative may also encourage more fans to support women facing the disease.
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Furthermore, the signed shirts offer supporters another way to contribute to the campaign. Fans who bid successfully can support treatment efforts while receiving memorabilia signed by their favourite players. In this way, the PCB hopes to combine cricket enthusiasm with meaningful public awareness.
Pakistan will face England in the ODI on October 25 at Gaddafi Stadium in Lahore. However, the PCB has not announced the auction schedule or bidding procedure in the available information. The board intends to use the proceeds to help women who cannot afford breast cancer treatment.