Sydney Sweeney turned heads in a sexy ensemble as she stepped out in New York on Wednesday night – as her latest controversial topless betting ad hits screens.
The actress, 29, strutted her stuff along the SoHo pavement in a pair of skimpy brown hotpants and sultry long leather boots.
She completed the stylish look with a dark grey buttoned jacket, white top, black handbag and gloves to match her shorts.
Sydney accessorised her look perfectly with dark shades and wore her tresses in perfect bouncy waves.
The blonde bombshell's outing comes after earlier this week she stripped down to just her underwear for yet another sexy Novig promo video – after the first caused huge uproar for being overly sexual.
It was slammed by many in the sports world, with several high-profile female athletes arguing that it made a mockery of women's sports.
But the Euphoria star went topless yet again for the new ad this week – with strands of her long blonde hair partly covering her chest as she promoted the sports trading app.
Sydney Sweeney turned heads in a sexy ensemble as she stepped out in New York on Wednesday night – as her latest controversial topless betting ad hits screens
The actress, 29, strutted her stuff along the SoHo pavement in a pair of skimpy brown hotpants and sultry long leather boots
'There are grown men making spreadsheets to bet on what color underwear I'm wearing. I mean, I'm flattered,' Sydney began with a lift of her brows.
'There is insider trading on dictators dying and armies of bots manipulating it all.
'There's someone sitting in a bathroom stall betting their 401k on a war,' she continued.
'And then, there are people who just trade on sports. Novig is just sports,' added Sydney.
The provocative ad opened with a shot of the barefooted actress padding across a dimly lit stage in white underwear and nothing else.
The camera zoomed in on a close-up of her derriere and panned up slowly as she sat down on a chair before she propped two footballs against her chest.
This is the second ad she has done for Novig, which was founded in 2021 by Jacob Fortinsky and Kelechi Ukah and completed its transition into a sports-exclusive prediction market platform in August of this year.
Her first ad for Novig's Just Sports campaign dropped on September 9, showing the actress posing naked with strategically positioned footballs, basketballs, tennis equipment, hockey gear and other sporting props.
Her relationship with the company goes beyond a conventional endorsement.
She holds equity in Novig and was involved in developing the campaign, although the size of her stake has not been disclosed, as reported by Front Office Sports.
She completed the stylish look with a dark grey buttoned jacket, white top, black hand bag and gloves to match her shorts
Sydney accessorised her look perfectly with dark shades and wore her tresses in perfect bouncy waves
The blonde bombshell's outing comes after earlier this week she stripped down to just her underwear for yet another sexy Novig promo video – after the first (seen) caused huge uproar
Sydney explained the idea behind the advert in a statement released when the campaign launched.
'The concept is simple: cut through the noise and put the focus entirely on sports. The campaign brings that idea to life with confidence, humor and a playful edge,' she said, per Forbes.
The campaign generated millions of views across social media after its release and attracted criticism from users who objected to its imagery.
Sydney has not issued a formal statement to those comments but she has appeared to respond indirectly through cryptic Instagram Stories.
Now, she has doubled down on the controversy with her second eye-popping commercial.
The first ad was slammed by many in the sports world, with several high-profile female athletes arguing that it made a mockery of women's sports.
'When we're trying to provide role models for young people and young women in sport, we really want to show that it's about what your body can do, not so much what it looks like,' British sprinter Amy Hunt told Good Morning Britain.
Australian boxer Skye Nicolson posted at the time: 'Giving the ad campaign exactly what they wanted, but honestly these companies need to do better. Stop sexualising women in sport.'
The Euphoria star went topless yet again for the new ad this week – with strands of her long blonde hair partly covering her chest as she promoted the sports trading app
'There are grown men making spreadsheets to bet on what color underwear I'm wearing. I mean, I'm flattered,' Sydney began with a lift of her brows
In the commercial, Sydney gets completely naked and uses a variety of sports equipment to cover herself.
'Think you know sports? Prove it. Novig is just sports,' she purrs.
Sitting naked on a basketball hoop, she continues: 'So they wanted a show? Just sports.'
Novig is a prediction market app, similar to Polymarket and Kalshi, but it only allows users to make predictions on sports and nothing else.