Gmarket said on the 22nd that it will hold Big Smile Day, its largest shopping event of the year, from Nov. 2 to Nov. 13.
The e-commerce operator expanded the number of discounted deal items to about 3,000 from roughly 1,000 previously, a threefold increase. It is also introducing a selection system that uses artificial intelligence to analyze customer demand and purchase reviews to identify bargain items.
The AI-based selection system focuses on identifying and highlighting products that customers are likely to search for and buy, drawing on product reviews, actual sales records and seasonal demand. For example, the system analyzes seasonal items that see rising demand in early November ahead of winter, as well as household essentials that have earned strong customer ratings, and flags them as candidates for discounted deals. Merchandisers' product planning expertise is also factored into the process.
Items confirmed for the discounted deals include an all-inclusive package at Inspire Resort, Olive Young Black Friday gift cards, the Roborock S10 MaxV Ultra robot vacuum and the Samsung Electronics Galaxy Z Fold 8 Ultra.
"By expanding the scale of our discounted deals and refining product selection, we will work to raise customer satisfaction and help sellers' strong products reach more customers," a Gmarket official said.