CALL FOR DISTRIBUTION OF PRODUCTS
1. Introduction
More than 5,000 shareholders founded Kegna Beverages Share Company (KBSC) in April 2017. The Company operates a state-of-the-art brewery with an installed capacity of 3 million HL, expandable to 6 million HL, near Ginchi town, West Shewa Zone, Oromia National Regional State. The Company produces high-quality alcoholic and non-alcoholic products, and intends to extend its portfolio to juices, carbonated water and other categories in its second phase.
2. Scope of Work
The applicant’s proposal should clearly state:
- Financial capability
- Warehousing & Distribution capability
- Compliance and Legal Responsibilities
- Market Coverage capability
3. Qualification Criteria
Applications will be evaluated against the following weighted criteria:
| Evaluation Criteria | Weight |
| Financial Capability | 20% |
| Operational Capability – Warehouse, Fleet, Staffing & Technology | 20% |
| Commercial & Sales Capability | 20% |
| Market Coverage | 15% |
| Organization & Management | 10% |
| Legal, Compliance & Reputation | 10% |
| Strategic Fit | 5% |
| Total | 100% |
- Warehouse: Warehouses shall be constructed of durable materials that withstand heavy loads and the frequent movement of crates and shall maintain product quality and food-safety requirements. The warehouse size shall not be less than 250 m².
- Trucks: Primary trucks are required for collecting products from the Brewery to the distributor’s warehouse, and secondary sales trucks for door-to-door delivery to sales points within the distributor’s designated area.
- Workforce Requirements: To ensure efficient sales and distribution operations, all official KBSC distributors are required to maintain, at minimum, the following dedicated staff on formal employment contracts: Sales/Distribution Supervisor, Sales Representatives, Truck Drivers, and Loaders/unloader & Warehouse Assistants.
- Previous Experience in Distributing Fast Moving Consumer Goods (FMCG): It has an advantage to qualify as an official distributor for KBSC, candidates should have prior experience in distributing Fast Moving Consumer Goods (FMCG). In addition, understanding of local language and culture will be considered as an advantage.
- Conflict of Interest: Applicants shall declare whether any KBSC employee or member of an employee’s immediate family holds ownership, management, or other financial interest in the applying company. Such applicants may not participate unless the relationship is fully disclosed and approved in writing by KBSC prior to submission.
Prior to awarding the distributorship, KBSC will conduct structured due diligence of shortlisted applicants, including warehouse, fleet and office verification, financial assessment, legal and tax compliance checks, and reference checks. Findings are consolidated in a standard evaluation scorecard, and appointment is approved through KBSC’s internal approval process.
Appointment conditions: Appointed distributors will execute KBSC’s standard Distribution Agreement and provide the required security instrument — an unconditional bank guarantee or a cash deposit; cheques are not accepted — covering returnable packaging and any credit facility, before commencing trading. New distributors initially purchase on a cash basis; credit may be extended after appointment, upon assessment and approval, in accordance with Company policy. Trading commences only on completion of onboarding, including agreement execution, system setup, and territory and price assignment.
4. Submission Requirement
The application shall include but not limited to:
- A copy of a valid and relevant business license, VAT registration, and TIN certificate.
- Minimum Financial Capacity: Applicants must meet KBSC’s minimum financial capacity. The applicant should submit 3 years bank statement & Audited Financial statement and tax clearance
- Bank statements for the last 3 years.
- A company profile outlining the business nature, history, service quality, and capacity.
- Documentation of ownership/rental of trucks and warehouse facilities.
- A letter of motivation outlining the distribution area of interest.
- Interested and eligible applicants shall submit their expression of interest, with clean copies of the documents, in person at Kegna Head Office, Elilly International Hotel, 13th Floor, before October 30, 2026
- Applications must be submitted in a sealed envelope, clearly labeled with the company name and the purpose of the submission, and placed in the designated box. Applicants are also required to sign the submission log to confirm the date of delivery
.5. Disclaimer
- This notice does not constitute any contractual or legal obligation on the part of Kegna Beverages S.C.
- Kegna Beverages S.C. reserves the right to amend or cancel this notice, in full or in part.
- Failure to meet the submission deadline will render the application ineligible.
- Shortlisted candidates will be contacted via telephone to arrange facility visits.
6. Area of Distribution
- Applicants are invited for the following distribution territories:
| Addis Ababa | 6. Bule Horaa | 11. Hossana | 16. Mojo |
| Adola | 7. Burayu | 12. Holeta | 17. Sodo |
| Assela | 8. Buta Jira | 13. Jimma | 18. Sululta |
| Bishoftu | 9. Dembi Dolo | 14. Mechara | 19. Welkite |
| Bonga | 10. Dilla | 15. Metu-1 |
This invitation is open to all interested parties, and Kegna Beverages S.C. reserves the right to select the applicants that best meet its business requirements. We look forward to receiving your expression of interest and to exploring a long-term partnership.
Kazanchis, Elilly International Hotel, New Building 13th Floor 
+251 9 28977983 
www.kegnabeverages.com,