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The fantasy is here to stay.
Page Six Style has exclusively learned that the $50 million Fantasy Bra Kylie Jenner wore during the Victoria’s Secret Fashion Show 2026 is set to return to the Jacob & Co. NYC boutique, where it will be made available for private purchase.
In the past, most Fantasy Bras have been returned to the jeweler, disassembled, and made into various pieces of jewelry to be sold. Others have been put on display for fans to admire.
However, a representative for the brand told us Jenner’s bejeweled brassiere will remain intact for one lucky buyer.
It’s unclear if the price tag will remain at $50 million, but the bra could be invaluable to a certain buyer: Jenner herself.
Perhaps the multimillionaire makeup mogul might snap up the sparkly piece to commemorate her big catwalk moment; it’d also make a truly epic Christmas present from boyfriend Timothée Chalamet or mom Kris Jenner, both of whom were cheering her on in the audience.
After all, the nearly four-pound piece was specifically made to fit Jenner’s “445 cc, moderate profile, half under the muscle, silicone” chest.
Whomever winds up spending the big bucks on the glittering lingerie will own a piece of history; this year’s VS show featured the event’s most expensive Fantasy Bra by far.
The previous record-holder was Gisele Bündchen’s Red Hot Fantasy Bra, which debuted in 2000 and was valued $15 million at the time — comparative chump change!
Jenner’s Jacob & Co. creation featured a 75.54-carat Fancy Vivid yellow diamond at its center, which alone is worth $22 million.
Another 4,409 diamonds totaling 1,373 carats make up the rest of the jewel-encrusted bra, each hand-set in a custom 18-karat gold mount.