Meet Kerala farmer who traded rubber for organic lemons. The payoff? ₹13 lakh in peak-season earnings | How he did it?

After spending nearly three decades working in the Gulf, Rajan Mathew returned to Kerala and took a different approach to farming: replacing rubber trees on his family’s land with lemon plants. His venture in Vilakkudy village near Punalur in Kollam district has since grown into an organic lemon orchard that produces tonnes of fruit annually, according to 30Stades.

Mathew cultivates lemons on 0.8 acres and sells the produce directly to customers for as much as ₹260 per kg during periods of peak demand. The business model combines cultivation with direct retail sales, bulk orders and the sale of lemon saplings.

During the Covid-19 pandemic, he noticed rising lemon prices and saw an opportunity to grow the fruit locally.

“I wondered why we couldn't grow them here,” Mathew told 30Stades.

He began planting lemon saplings before returning permanently from the Gulf in 2022. He initially planted around 140 saplings but later reduced the number to approximately 100 to give the trees more room to grow.

According to 30Stades, a mature tree can produce around 50 kg of lemons annually. With approximately 100 trees, the orchard has the potential to produce around five tonnes a year.

Mathew uses organic inputs such as Jeevamrut and fish amino acid to support plant growth and soil health. His farm also has organic certification, according to the report.

The 30 Stades report puts his earnings at nearly ₹13 lakh during the peak season. This figure should be distinguished from annual revenue and net profit, neither of which is established by that headline alone.

He has also started selling saplings, creating another source of income from his experience in lemon cultivation.

This approach gives the business multiple routes to market: fresh produce for individual customers, bulk supplies for events and planting material for other growers.

A September 2025 report by Scroll, republishing reporting from Mongabay, documented farmers experimenting with crops such as rambutan, dragon fruit, avocado and mangosteen. It also highlighted challenges including changing weather patterns, water requirements, supply-chain constraints and uncertainty over long-term profitability.

Experts have cautioned that replacing one monoculture with another can create environmental risks.

Mathew’s experience illustrates how identifying local demand and building direct sales channels can shape a farming business. However, the viability of switching crops depends on factors such as cultivation costs, yields, prices and the ability to find buyers consistently.

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