BRP Labs, a subsidiary of pharmacy platform operator BaroPharm, said on the 15th that it is launching Barotamin kids Chew Tablet Strawberry, a new product developed in collaboration with Sanrio Characters, under its Ourfarm brand.
The product is a chewable candy designed to let children take in nutrients while eating it like a snack. It extends the existing Barotamin kids lineup into snack form, featuring a strawberry flavor and a soft, chewy texture.
The tablets contain 15 nutrients and ingredients in total, including 10 vitamins such as B-complex vitamins, vitamin C and vitamin D3, three minerals including calcium, magnesium and zinc, and two protein and amino acid ingredients including goat milk protein powder. Freeze-dried strawberry powder is used, and the tablets can be either dissolved in the mouth or chewed. The packaging features Sanrio Characters and includes character stickers.
The product comes in packs of 60 and 12 tablets, and children aged 36 months or older who can chew should take two to four tablets a day. On the website and app of BaroPharm's AroundPharm platform, the company is also running a promotion that gives a gift to customers who collect all five types of stickers.
Barotamin kids Elderberry, BRP Labs' nutritional product for children, has recorded cumulative sales of 2.4 million sachets. Barotamin kids Mineral, introduced in December 2024, has also sold more than 750,000 sachets. BRP Labs plans to expand its business from existing nutritional products into snack-type products, starting with this new launch.
An official at BRP Labs said the product was developed with both the nutrition that guardians want and children's preferences in mind, adding that the company will continue to introduce a range of products that children can enjoy taking.