TL;DR
- Samsung reports a 45% increase in Galaxy Z Fold 8 and Z Fold 8 Ultra sales across Europe compared to last year’s Z Fold 7.
- Google searches for Samsung foldables surged by over 260% in September, with a whopping 460% spike during September 6-12.
- Apple’s September 9 iPhone Duo launch event coincided with the search spike, suggesting Samsung could be benefiting from the buzz surrounding Apple’s first foldable.
Samsung’s latest Z8 lineup is its most stacked yet. Not only is there the clamshell Z Flip 8, but there are also two book-style foldables to choose from: the passport-sized wide-screen Galaxy Z Fold 8 and the more-traditional Z Fold 8 Ultra. We’ve reported before that splitting the book-style segment into two has paid off for Samsung, and now official figures back it up.
In a new announcement, Samsung revealed that sales for the new book-style foldables have increased by 45% across Europe in the nine weeks following their August 7 launch. That stat was derived by comparing the sales of the Galaxy Z Fold 7 over an equivalent nine-week period in 2025.