John Ternus at Apple Park during an event
For product launches, Apple is best known for its September special event, which is the venue for new iPhone models like the iPhone 18 Pro and iPhone Duo. However, it often holds more events in the fall than just one.
Regularly, it holds a second event in October or November, used to launch products that it didn't feel it could reveal alongside the iPhones. That is exactly the case for fall 2026.
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