Bethenny Frankel is finalizing the launch of a new business venture.
According to a series of posts shared on LinkedIn Friday, the reality TV veteran and TikTok influencer created Bethenny Media, a firm she’s describing as a “fully integrated media, content, brand and commerce company,” and an evolution of BB Endeavors, which began as a home for her various businesses, brands and content.
“Bethenny Media is the direct-to-consumer entertainment model I’ve been building toward for years: lean, fast, creative and commercial — connecting content, commerce, brands and equity in one place. Bethenny Media is where content and brands come together,” Frankel detailed on LinkedIn.
It’s also partially staffed up with senior executives. Frankel confirmed the hiring of Carina Titone as chief operations officer. Titone, who also posted her own LinkedIn run-down of what they’re up to with this new model built for Frankel’s modern way of engaging audiences and translating it to revenue, previously served as vp and head of licensing and partnerships for Reese Witherspoon’s Hello Sunshine. According to LinkedIn, she’s been with Frankel since February 2026.
Also on the Bethenny Media team is Larissa Bachman, who joins as brand and creative director after nearly five years as creative director at Conair.
So how will it work? Frankel outlined it herself by dubbing some of what they do as “advertainment,” and those who have been following her influence on TikTok will understand what she means by that. But Bethenny Media will also be in the business of other creators, too.
Posted Frankel: “Bethenny Media works directly with some of the world’s largest brands and their founders — across beauty, food, fashion, travel, home, real estate, wellness and beyond — as well as top creators to elevate and execute their visions. We have a unique way of structuring, negotiating and executing deals and what makes us unique is our speed, agility and ability to create ‘advertainment’ under one roof, from conceiving an idea and structuring the partnership, to creating the content and amplifying a quality and impactful message on a global scale.”
Frankel has often talked about how equity and ownership is important to her in her business and brand deals, and that remains true here as she said that the infrastructure in place at Bethenny Media is helping to power what she calls “a growing equity and advisory business, building ownership across consumer products, technology and professional sports while creating the content, marketing and strategy that help accelerate growth.”
Among the brands they are focused on is this recently-launched Supermodel side hustle that was born from a viral “supermodel snacks” bit she created. It evolved into a Supermodel Café pop-up and now there’s more to come on that front. Frankel said they are expanding the Supermodel brand into “licensing, retail, food, beauty, fashion and experiential,” a move that reflects her earlier success with Skinnygirl, a company she co-founded and now runs as a licensing business. Also under the Bethenny Media banner is The Core, an exclusive dating membership community.
Per Titone, the community inside Bethenny Media has more members than LinkedIn revealed Friday. “What I’m most proud of is the team we’ve assembled. We deliberately brought together talent from across entertainment, media, consumer brands, commerce and law, with experience building businesses around names and brands including Shaquille O’Neal, Reese Witherspoon, Drew Barrymore, Netflix, Jennifer Lopez, Sofia Vergara and Kevin Hart, and from leading companies including Creative Artists Agency, Authentic Brands Group, People, Conair and Barstool Sports,” she wrote. “The model is simple: create attention, turn attention into commerce, and turn commerce into ownership and long-term enterprise value.”
Frankel counts 3.4 million followers on TikTok, where she gained traction with authentic — and in some cases brutally honest — reviews of everything from drugstore products and grocery items to takeout and luxury fashion items. While she became a bit of a lightning rod with her pulls-no-punches takes, Frankel emerged as an in-demand influencer who, according to a recent interview, pulls in north of $20 million in brand deals per year.
“It’s tens of millions of dollars,” the Real Housewives of New York City vet told Emma Grede on an episode of her Aspire podcast. “Not including my other businesses, my real estate, my licensing. We’re talking, like, $20-plus million.”