Columbus-based Ohio State University Wexner Medical Center has named Molly Biwer its next chief communications and marketing officer, pending approval from the university’s board of trustees.
Ms. Biwer will assume the role Nov. 16, overseeing communications, marketing and digital strategy across the medical center, including Ohio State’s College of Medicine and the Comprehensive Cancer Center-Arthur G. James Cancer Hospital and Richard J. Solove Research Institute.
She will join Ohio State from Atlanta-based Emory Healthcare and Emory Health Sciences, where she has served as chief communications and marketing officer. In that role, she has led initiatives to update the organization’s brand and visual identity, align marketing with health system priorities and strengthen digital engagement.
Before joining Emory, Ms. Biwer served as chair and senior vice president of marketing, brand strategy, creative studio and strategic partnerships at Rochester, Minn.-based Mayo Clinic.
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