The business networking platform is catering to professionals who make content or offer coaching or consulting services.
Illustration: Inc; Photo: Adobe Stock
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With interest in startups and entrepreneurship growing broadly, the world’s largest professional network is offering new services aimed at helping people and their businesses generate revenue and reach potential clients.
LinkedIn’s new offerings include the ability to schedule paid coaching or consulting sessions, an audience dashboard, and a marketplace to connect creators with brands for partnerships.
“It’s the first time that members can pay other members on LinkedIn,” Dana Tom, director of product management at LinkedIn, told Inc. before the company’s launch event in New York City. Tom leads product development for the premium offering in which these new features sit.
The purpose of the dashboard is to “see your audience growth, the performance of your posts, [and] go deeper into audience analytics and see who in particular you’re reaching: the demographics, the company they work for, and start to get insights about what’s resonating with your current audience,” Tom said on stage.
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These new offerings “help you manage your content performance, and bring forward all of the different opportunities to make money based on the content you’re creating,” she explained.
At its offices in the Empire State Building, LinkedIn hosted dozens of social media stars to unveil these new features.
Attendees included prominent business-focused creators like Simi Shah, Jack Appelby, Maitri Mangal, Allison Chen, Hannah Williams, Brandon Smithwrick, the CMO of e.l.f. Beauty Oshiya Savur, and Candace Marie Stewart, who discussed her journey from working for major fashion brands to working full-time for herself on a panel with Savur.