Boost Mobile today announced a strategic partnership with legendary champion Mike Tyson, launching a bold new brand campaign centered on consumer advocacy, straightforward pricing, and community involvement.
The partnership launches Boost Mobile's national campaign, "What's Your Plan?", a nod to Tyson's famous reminder that even the best plans fall apart when life throws a punch. For millions of mobile users, that punch comes in the form of hidden fees, sudden rate hikes and locked-in contracts from traditional prepaid wireless providers. Boost Mobile has a variety of plans so customers can choose something that fits their needs.
Read the full press release here.