The typical person who started investing through Wealthyhood in Greece over the past year is 34 years old and made a first deposit of €100. One in three is under 30, and about one in six is a woman. These are some of the findings of Greek Investor Pulse 2026: The New Greek Investor, a report the investing app published on 21 October to mark one year since its Greek launch.
The report is based on anonymised, aggregated data from Wealthyhood clients resident in Greece between October 2025 and October 2026.
Over that period the platform passed 35,000 registered users in the country and executed more than 200,000 orders. Wealthyhood, which also operates in the UK and Cyprus, offers commission-free investing in more than 5,000 stocks and ETFs through Athens-based Wealthyhood Europe AEPEY, licensed by the Hellenic Capital Markets Commission.
Who is investing
According to the report, the data runs against the traditional perception that investing is for a small group of experienced people. Almost half of the investors (49%) live outside Attica, spread across 458 towns and 73 of Greece’s 74 regional units, with Thessaloniki accounting for 11.7%. 58% declare an annual income below €20,000, and two thirds work full-time.
People also move quickly once they sign up. 70% make a first deposit of €100 or less, 52% buy their first investment within seven days, and one in eight does so on the same day. Nearly a quarter (23%) joined after a referral from a friend.
“Our goal is for this data to contribute to a more informed investment culture in Greece,”
— Alexandros Christodoulakis, co-founder and CEO of Wealthyhood, writes in the report’s foreword.
Women earned more, and so did those who traded less
Women make up a small share of new investors but posted a higher median annualized return than men, 23.8% compared with 20.9%. Across all clients investing for at least three months, 82.8% were in profit, with a median annualised return of 21.1%.
Investors who placed three orders or fewer and never sold had a median return of 23.3% a year, while those with 50 or more orders reached 18.5%. Behavior during the March sell-off, which for many was the first market drop they had lived through, shows a similar pattern. Clients bought €1.82 for every €1 they sold, and net buyers in that period ended up with a median return of 24.2%, against 9.2% for net sellers. 45% of investors have never sold anything.
The report itself notes that these returns largely reflect market conditions over the year and are net of fees, measured to 30 September 2026.
ETFs, NVIDIA and a fast start for Greek stocks
Most of the money went into ETFs. 56% of investors chose one as their first purchase and 47.5% hold nothing but ETFs. The Vanguard S&P 500 ETF is the most widely held investment (28% of investors), while NVIDIA is the most held single stock (27.9%) and ranks first in every age group, followed by Amazon, Alphabet, SpaceX and Microsoft. Space and defense holdings rose from 3% of investors at the end of 2025 to 8% in September 2026.
Greek shares became available on the app in mid-July 2026. By October, more than one in five investors held Greek stocks or ETFs, and 43% of new investors buying since July picked at least one. Greek securities took 21% of the money invested in that period. Users bought shares in 109 of the 129 companies listed on Euronext Athens, with PPC and Metlen entering the year’s top ten stocks at eighth and tenth place. The share of investors holding Greek bank stocks rose from 2.3% at the end of June to 9.4% at the end of September.