A self-described US polling firm whose data was tracked by political campaigns and mainstream media has admitted that its polls were fabricated, in the second such scandal to stir controversy ahead of the midterm elections.
The case involving the firm Wedgewood Polls threatens to erode trust in independent pollsters in an already hyperpolarized political climate, particularly as political pundits voice concern that fast-evolving AI tools are making it easier to fabricate results.
The case came to light earlier this week after polling aggregator FiftyPlusOne contacted Wedgewood as part of an investigation into the firm’s surveys. Wedgewood responded with a statement on X admitting that “most” of its data had been made up. It said the firm had been experimenting on how easy it could be for “an entirely fabricated polling firm to gain traction” and “be taken seriously.”
Michigan Senate candidate Mallory McMorrow said after the group’s “poll” in late June showed her support in the single digits, she said “donations dried up,” volunteers were “devastated”.