Inside London’s New Temple To Wellness (And Biohacking)

Eyeam World, a veritable temple to internal wellness a stone’s throw from Sloane Square, is newly open inside what was formerly the home of the Earl of Cadogan. In its post-aristocratic era, the crown mouldings and marble fireplaces remain, but now biohacking machines beep and glow beside the expansive windows, and there’s a space-age salon that could have been imagined by Pierre Cardin.

Hot pilates, followed by a sculpting lymphatic massage, has felt so glamorous. Nor has a 40-minute nervous system reboot (it has similar effects to a good sob in bed, but this is better). At Eyeam, the session (sans tears) takes place in a zero-gravity chair as you’re bathed in red light, hooked up to a vagus nerve stimulating device, and left to breathe in humidified air to fight oxidative stress. Downstairs, there’s a glowing green “dry float” room, which has been found to reduce cortisol levels by as much as 60 per cent. Or you could try London’s only Human Regenerator, which sees users enveloped in cold atmospheric plasma to support energy production.

But what makes this space truly special is the founders: mother-daughter duo Margo and Roxy Marrone. As co-founder of all-natural skincare brand and clinic The Organic Pharmacy, Margo is the doyenne of organic wellness in London. Her second venture, psychodermatology brand Eyeam, began with her daughter Roxy’s wellness journey. “Ten years ago, I was very focused on physical aesthetics rather than actual wellbeing,” explains Roxy. A struggle with disordered eating and undiagnosed PMOS – which prompted cystic acne and weight gain – caused her to adopt a “debilitating” mindset. “What I realised is that what I was saying to myself was so mentally bad, like: ‘You’re so ugly, your skin is so bad… stay home, hon.’”

In an effort to address the negative self-talk, she threw herself into finding the root cause of her issues, enrolling in a holistic health and nutrition coaching course. (The café at Eyeam’s nutritious organic recipes are formulated by Roxy.) Soon, she was writing anti-inflammatory protocols for herself – and leaning on her mum’s background. “Eyeam was born because, at the time, I really needed an anti-inflammatory supplement with everything in it, because I was taking them all separately,” she explains. “So because she has a background in pharmacy, homeopathy, and formulation, my mum formulated it for me, supercharged.” More formulas, like the acne and inflammation-reducing Hormone Check Drops and Crystal Clear Spot Treatment – both of which are now best-selling Eyeam products – soon followed.

Roxy, who was simultaneously sharing her wellness journey online, recalls of Eyeam’s trajectory: “We understood that we weren’t a beauty brand – we were a lifestyle and wellness brand. We created a category called neurocosmetics, because it wasn’t just beauty or skincare or supplements, but changing the way that you think in order to get physical benefits.” Three years since launching the brand, the new space, which opened this month, is a culmination of their efforts. “We wanted to open a space to be able to host our community and really connect with them – and they with each other,” says Margo.

“When Mum founded The Organic Pharmacy, my parents had nothing – we couldn’t afford nannies or childcare – so I went to work with her, because that was the only option,” Roxy says, as we descend the ornately carved wooden staircase. “Mum would carry me around while she was serving customers. My dad even made me a little lab coat!” The biggest lesson she’s learned growing up in this world? “I think what people misunderstand is that it’s not about how you physically look, but how you feel inside of your body.”