A pair of pants that sold for 3,990 yen (about 33,500 won) at Uniqlo stores in Japan will cost 4,990 yen (about 41,900 won) starting Nov. 10. The average price increase across all affected items is about 4%, but some popular products will cost more than 30% more.
Pants Up 25%, Socks Up 34% as Multipack Discounts End
According to Nihon Keizai Shimbun and Japanese fashion outlet FASHIONSNAP, Uniqlo will raise prices on 11 categories of fall and winter products sold in Japan beginning Nov. 10.
The average increase across all items is about 4%, but individual products will rise by more.
The Kando Jacket will go to 7,990 yen (about 67,100 won) from 6,990 yen (about 58,700 won), an increase of about 14%. Kando Pants will rise about 25% to 4,990 yen (about 41,900 won) from 3,990 yen (about 33,500 won).
Discounts on socks will also be scaled back. From Nov. 10, Uniqlo will end its multipack offers that sold four pairs of its 50-color socks for 990 yen (about 8,300 won) and three pairs of standard socks for 990 yen.
The individual price of the 50-color socks will rise about 34% to 390 yen (about 3,300 won) from 290 yen (about 2,400 won). Customers buying multiple pairs will no longer receive the previous multipack discount.
The increases began with selected items in September. Women's Ultra Stretch Leggings Pants rose to 3,990 yen (about 33,500 won) from 2,990 yen (about 25,100 won), and children's Warm Easy Pants rose to 2,490 yen (about 20,900 won) from 1,990 yen (about 16,700 won). Fees for online shopping delivery and services such as hemming pants were also raised.
Uniqlo plans to adjust prices on some additional fall and winter items after December, though it said the number of affected products will be limited.
Fifth Straight Year of Record Earnings, and Still a Price Increase
The price increases stand out because they come as Uniqlo continues to post record results in global markets.
Fast Retailing, which operates Uniqlo, reported on Oct. 8 that group revenue for fiscal 2026 rose 16.6% from a year earlier to 3.9633 trillion yen (about 33.292 trillion won). Operating profit climbed about 32% to 743.1 billion yen (about 6.242 trillion won), a record high for the fifth consecutive year.
Uniqlo's Japan business posted revenue of 1.0848 trillion yen (about 9.112 trillion won), up 5.7%, and profit of 196 billion yen (about 1.646 trillion won), up 8.1%.
Growth overseas was stronger. Uniqlo's international revenue rose 26.2% from a year earlier to 2.4111 trillion yen (about 20.253 trillion won). Revenue in North America and Europe jumped 34.6% and 38.7%, respectively, bringing their combined total to 877.5 billion yen (about 7.371 trillion won). That figure surpassed revenue in Greater China of 724 billion yen (about 6.082 trillion won) for the first time.
The reason for raising prices in Japan despite the record earnings is the cost burden created by the weak yen.
Fast Retailing produces clothing at about 700 partner factories overseas, including in China and Southeast Asia, and imports the goods into Japan. The company had absorbed rising costs through mass production, but the yen's decline has increased the cost of bringing in the same products.
Raw material, labor and logistics costs have also risen. Even if sales volumes increase, profit margins inevitably narrow when production and procurement costs rise faster.
Fast Retailing forecast that higher procurement costs tied to the weak yen will continue to pressure the gross profit margin of its Japan business in fiscal 2027. While growth continues in global markets, the company appears to be using price increases in Japan to defend against falling profitability.