Hailey Bieber and Adanola are joining forces to make sure none of us ever have to change clothes between barre and brunch again. Renowned for her minimalist off duty style, Hailey’s new 24-piece collection is a deep dive into her love for movement and her 12 years of formal ballet training.
If you’ve ever observed a dance class, you know the drill: dancers obsessively layering tops, cropping cardigans on the fly, and tweaking their uniforms in the mirror to make them look like their own. Hailey was right there in the thick of it, and that exact DIY element forms the crux of this collaboration.
Speaking about the line, Hailey shared that her main goal was creating pieces that pivot from sweat session to the pavement. She admitted to being a long-time fan of how Adanola treats activewear, making the team up a no-brainer. ‘A few of the pieces, and the campaign itself, are inspired by my years of dancing, specifically ballet. I really hope you love the collection as much as I do’, she said.
Naturally, the hero pieces lean straight into studio nostalgia: Rib-Knit Leg Warmers, for when you want to look like you know how to do a pirouette. The Shawl Knit Bolero and Modal Overlay Trousers, both inspired by Hailey’s original dance outfits. The colour palette mixes vintage blues, soft mauve, marshmallow, and Adanola's iconic Coffee Bean shade.
Adanola founder Hyrum Cook echoed the excitement, noting that Hailey has always been a dream match for the brand. ‘We’ve wanted to work with her for a long time, and her ballet background gave us a meaningful and authentic starting point for the collaboration.’
The Adanola x Hailey Bieber collection drops on October 15 on Adanola.com. Considering her track record of turning everything she touches into an instant sell-out - case in point: Rhode, her Mango campaign, and her GAP capsule - you’ll definitely want to set about three alarms if you plan on actually securing the goods.
Renee Washington, Grazia's digital fashion and beauty writer, lives online. With a penchant for wispy lashes and streetwear, she writes about the worlds of fashion and beauty from the viewpoint of the modern fashion girlie.