Shinsegae Group will hold a large-scale discount event bringing together its major affiliates, including E-Mart and Shinsegae Department Store.
The group said on the 18th that it will run the "Korea Signature Sale" SSG Day for 10 days from the 30th of this month through Nov. 8. Now in its seventh year, SSG Day will involve 18 major Shinsegae Group affiliates, including E-Mart and Shinsegae Department Store. This year's event, themed "Korea Signature Sale," focuses on discounts across a wide range of products spanning food, fashion, beauty and furniture.
E-Mart will offer 50% discounts on standard Korean beef and discounts of up to 50% on branded Korean beef through a promotion planned with cattle farms roughly six months in advance. It will also sell a limited-edition whisky, the Glenallachie 16 Year Old Korea Exclusive Limited Edition, featuring a design based on the royal robes of Korea's Joseon kings, for 199,800 won.
Shinsegae Department Store will run an online discount event on Nike and Adidas products. Shinsegae Live Shopping and Shinsegae International plan to discount key fashion and beauty items by up to 70%. Shinsegae Duty Free will also cut prices by up to 70% on global beauty, fashion and liquor products, including Lancome.
Shinsegae Group has formed marketing partnerships with Agoda, WeChat Pay and Xiaohongshu to give foreign tourists multiple channels through which to learn about SSG Day.
"For this year's SSG Day, we have prepared a wide range of products at dramatic prices so that it can offer real help in an era of high prices," a Shinsegae Group official said. "We hope many customers enjoy both the discounts and the pleasure of shopping."