KUALA LUMPUR: OSK Group has refreshed the brand identity of its construction, property investment and property development businesses.
The rebranding brings the three divisions together under the collective identity of CID, while retaining the group's corporate logo and introducing a new colour scheme called OSKoral.
OSK Group deputy group managing director Ong Ju Xing said the initiative represented more than a visual change.
"This brand refresh reflects where we are today and, more importantly, where we want to go next," he said.
"Making Ordinary Extraordinary gives us a common purpose and reminds us that ordinary people like us can create extraordinary outcomes when we have a shared purpose to improve the everyday experiences that matter to the lives we touch," he added.
Ong said the group is entering its next phase with plans to combine the strengths of its businesses to create greater value for stakeholders.
"We are entering the next chapter with optimism. By bringing together the strengths of Construction, Investment and Development, combined with our Cables Manufacturing, IBS Wall Panel Manufacturing and Hospitality businesses, we believe we can create even greater value for our customers, business partners and the communities we serve," he said.
EXPANSION INTO HIGH-END SEGMENT
OSK Property Development plans to expand into the high-end residential segment in Subang under its Signature series.
The move follows the performance of its first Signature series project, OSK Ombak in Kuantan, where the first phase was fully booked within three months.
OSK Property Investment will focus on enhancing the lifestyle offerings at Atria Shopping Gallery, Faber Towers and YOUCity Retail through a wider mix of retail, dining, wellness, leisure and community experiences.
Meanwhile, OSK Construction plans to increase its participation in tenders for external construction projects while continuing to support the group's property developments.
The strategy aims to broaden its project opportunities and strengthen its presence in the construction industry.
Ong said OSKoral would bring renewed energy to the group's identity as it continued to evolve.
"OSKoral brings a renewed sense of energy to the brand, and we look forward to carrying this spirit forward as OSK continues to evolve and grow," he said.
For more information, visit the group's official website.
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