Be careful where you buy from, shoppers are being warned as criminals use AI to supercharge scams.
Some fraudsters have made websites for fake retailers that claim to be family-owned firms selling quality UK-made products. Images may show a UK High Street with Union Jack flags in shot.
If you order you're likely to find a product either never arrives, or is a cheap, mass-produced item from a country such as China, trading standards officers say.
AI-generated images like this, as well as voice cloning and deepfake videos are increasingly being used to trick people out of their money, according to National Trading Standards.
For the first time, it has drawn up an AI scam watchlist, external highlighting some of the tools and techniques criminals are using.